Welcome to the InNOLEvation Mindset Podcast! In this exciting episode, host Kylie Anderson chats with Nathan Lorenz, the co-founder of Greenhouse Coffee. This unique startup combines indoor plants with a tranquil café experience, aiming to create a peaceful, sit-down environment unlike the typical rush-in, rush-out atmosphere of most coffee shops. Nathan shares the inspiring story of how his best friend Zoe and he conceptualized the business idea, from a random conversation and a dream to selling plant collections and finally launching their own coffee blend called 'Aloe Vera Awakening.' They talk about the challenges and rewards of starting a new business, their target market, the creation of their coffee roasts, and their plans for future growth, including possible café and coffee cart expansion. Plus, get some handy tips on orchid care and learn more about their commitment to health-oriented food options. Don't miss out on this episode if you're interested in innovative business ideas, coffee culture, or plant care!

00:00 Welcome to the InNOLEvation Mindset Podcast

00:26 Introducing Greenhouse Coffee

01:35 The Concept and Inspiration Behind Greenhouse Coffee

02:17 Starting Small: Market Wednesday Success

03:02 Target Market and Business Strategy

04:15 Creating Unique Coffee Blends

08:25 Balancing Business and Friendship

12:00 Future Plans and Expansion

21:39 Conclusion and Final Thoughts

In this episode of the InNOLEvation® Mindset podcast, hosted by Mark McNees and powered by the Jim Moran College of Entrepreneurship, we welcome back Junior Re from Road to Open. Junior shares exciting updates on his brand, recounting his first official merchandise drop and the creative marketing strategies he's employing, such as SMS lists, giveaways, and partnerships with tournament directors. He also discusses his content creation journey, from gaining followers on social media to planning long-form YouTube videos. The conversation dives deep into the world of beach volleyball, covering the importance of mental balance, technical skills, and the lessons Junior has learned from his competitive experiences. Tune in for a mix of business insights, personal growth stories, and athletic expertise!

00:00 Introduction and Guest Welcome