The InNOLEvation® Mindset, powered by the Jim Moran College of Entrepreneurship, Host Mark McNees interviews Matt Liebman, founder and COO of Emergent Media Company, about starting a media agency in college, rebranding after graduation to attract higher-end clients, and studying entrepreneurship at FSU’s Jim Moran College after switching from political science. Liebman shares his upbringing across Miami, New Jersey, Michigan, and South Florida, and how his father’s broadcasting career inspired his work. He explains Emergent Media’s ability to scale from social retainer content to large commercial shoots, citing projects with Taylor Fritz/HEAD Tennis, influencer Zandra, and ongoing work with the Florida Realtors Association, including filming political events. He discusses referral-based growth, AI integration, operational and legal challenges, mindset habits like running and prayer, goals for a self-sustaining business, and advice to his younger self.

00:00 Meet the Host and Guest

00:31 Emergent Media Origin Story

01:06 FSU Major Switch to Entrepreneurship

05:00 College Life During COVID

05:51 Growing Up Across States

08:37 First Camera and First Gigs

12:47 Building a Scalable Media Agency

15:30 Political Work and Realtor Clients

17:21 Referrals, Sales Funnel, and AI

20:18 Automating Agency Workflows

21:02 AI for Creative Output

22:27 Who Needs Video Strategy

23:00 Case Study Its a 10

24:08 Why In House Teams Hire

26:43 Dream Clients and Wins

27:11 Royal Caribbean Full Circle

30:07 Nike as the Goal

30:48 Surprises of Scaling

35:05 Mindset Rituals and Prayer

37:58 Future Goals and Gratitude

40:59 Final Advice and Wrap