BE Responsive. Mallory Underwood is the owner of Hartewood Professionals, a freelance virtual assistant company supporting entrepreneurs and small businesses. She believes there is a "secret weapon" in business - Customer Experience. Mallory shares her top three tips for strengthening customer experience and explains how quality customer experiences are the key to creating and fostering human connections. 50 Women, 50 States: Arizona. Get show notes and downloads at beautifullyequipped.com/podcasts.