growth path

#40 - Giacomo Poggiali: Trust Is the Product: How Giacomo’s Referral-Only Network Became a Growth Engine


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Giacomo Poggiali splits his time as a fractional product manager and venture builder, as well as being a product coach for acceleration programs.


He came onto the show to talk about how he helps early-stage startups go from idea to product people actually want; drawing from his experience at 500 Global, and creating a trusted, referral-only network that keeps delivering value even when he's at capacity.


➡️ Key topics

  • 500 Global - one of the most acceleration network in the world
  • Working with FinTech startups in recent years
  • Challenge he tries to solve: will people want it or make it in a way that people will find useful?
  • How to find your target audience / early adoptor
  • How he built UBA: Connecting the potential economic incentive and the need for building a larger community of trusted people
  • Remaining a point of reference for potential clients even if you are at capacity, by referring good workers
  • How the exclusivity of his professional referral community has led to success

Where to find Giacomo:

https://www.linkedin.com/in/giacomopoggiali/


🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

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growth pathBy Andy Culligan