The One Percent

#40 - James Brook - From All or Nothing to Always Something


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James Brook is a CEO, a dad of two, husband and someone who - on the surface had it together.

But underneath, when it cam to taking care of himself, he was caught in the all-or-nothing loop.

If he couldn’t do it perfectly, he wouldn’t do it at all.

The result? Stop-start cycles. No momentum. Constant frustration.

In this episode, we talk about how James broke that loop - not by pushing harder, but by building systems that actually fit real life.

We cover:

  • How the all-or-nothing mindset creeps into every area of life
  • Why structure, consistency and clarity beat intensity every time
  • The shift from pressure-driven chaos to calm, confident execution
  • How to build emotional resilience alongside physical momentum
  • Why lowering the bar isn’t lowering your standards - it’s building something that lasts

This isn’t just about habits - it’s about identity, self-leadership, and showing up when it counts.

If you’re stuck in stop-start mode and want to build something sustainable - this is the work I do in The One Percent.

Hit the link below to find out more:

www.theone-percent.com

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The One PercentBy Luke Doran