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#40 John Hill - Scaling Information
In this week's episode of the Emajin Golf Podcast, Beyond the 19th, we meet with John Hill, Managing Director Ucidity. John specialises in providing CRM solutions using HubSpot and, in our discussion, offers valuable insights into how your CRM can drive growth, scale, and efficiencies within your business.
A mathematical brain with a love of creating, John initially fell into web development. However, it was a part-time gig punching data into a system that led to his curiosity about the power of data and its impact on marketing, sales, and tracking performance. For every role that required building a website, John attached a CRM to best enable the information gathered through the website to be more effective.
Ucidity aids businesses in achieving operational clarity by transitioning them from using a variety of tools to a centralised CRM solution. John's tip for any business wanting to maximise that journey is to focus on:
- Stabilising to clearly understand the information you need when seeking insights for your business. It's about team collaboration to align everyone within the company and mapping current workplace processes to identify opportunities for simplification, streamlining, and automation through your CRM solution.
- Optimising to create and implement innovative CRM tools that enable the team to enhance how you connect with prospective and existing customers. Centralising processes such as communication, the sales journey, marketing, and ongoing needs management is essential.
- Scaling the business by effectively deploying CRM tools, including integrating all marketing channels with your business, generating reports to evaluate sales and marketing effectiveness, monitoring performance, and facilitating critical and strategic decision-making to ensure the business not only meets but also surpasses its objectives.
We learn a lot from John, including his pivot point of following a passion for personal development that led to becoming a certified Neuro-Linguistic Programming (NLP) coach and his golf goals for the next year. What are your golf goals?
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In this week's episode of the Emajin Golf Podcast, Beyond the 19th, we meet with John Hill, Managing Director Ucidity. John specialises in providing CRM solutions using HubSpot and, in our discussion, offers valuable insights into how your CRM can drive growth, scale, and efficiencies within your business.
A mathematical brain with a love of creating, John initially fell into web development. However, it was a part-time gig punching data into a system that led to his curiosity about the power of data and its impact on marketing, sales, and tracking performance. For every role that required building a website, John attached a CRM to best enable the information gathered through the website to be more effective.
Ucidity aids businesses in achieving operational clarity by transitioning them from using a variety of tools to a centralised CRM solution. John's tip for any business wanting to maximise that journey is to focus on:
- Stabilising to clearly understand the information you need when seeking insights for your business. It's about team collaboration to align everyone within the company and mapping current workplace processes to identify opportunities for simplification, streamlining, and automation through your CRM solution.
- Optimising to create and implement innovative CRM tools that enable the team to enhance how you connect with prospective and existing customers. Centralising processes such as communication, the sales journey, marketing, and ongoing needs management is essential.
- Scaling the business by effectively deploying CRM tools, including integrating all marketing channels with your business, generating reports to evaluate sales and marketing effectiveness, monitoring performance, and facilitating critical and strategic decision-making to ensure the business not only meets but also surpasses its objectives.
We learn a lot from John, including his pivot point of following a passion for personal development that led to becoming a certified Neuro-Linguistic Programming (NLP) coach and his golf goals for the next year. What are your golf goals?