Kaneisha Grayson describes her business as “providing representation of what’s possible.” As the founder of The Art of Applying, she created the world’s largest black-owned and woman of color-owned graduate admissions consulting company. People all over the world can get help applying and getting admitted at top graduate schools - and hopefully receive as much financial aid as possible.

The program offers a comprehensive plan for underserved or marginalized groups to realize their full potential. For example, The Art of Applying has seen students who grew up with a single mother in a one-bedroom apartment break the cycle and rewrite their futures.

With that kind of promise, there’s a lot on the back-end to help the program run as smoothly as it can be. Kaneisha explains each aspect of how her business does good, with takeaways and “joy work” for you to apply as well.

Topics in this episode:
- Business coaching and mentorship
- Admissions consulting for marginalized groups
- Applying to universities
- Securing financial aid
- Representation in academia
- Self-care tactics
- Developing your team
- Caring for your clients

Takeaways from this episode:
- The Art of Applying helps its clients get accepted into top schools with as much financial aid / scholarships as possible, and cares for them with its “greenlight guarantee.”
- If you’re a service-based business, don’t be shy about capturing client stories, and celebrating and sharing them. This is a great business tool, and they’re often excited to share their success.
- Mentorship and career coaching are invaluable for helping students think outside the box about their future careers.
- As you seek to do good in your business, begin with doing good for yourself. Maybe this means not over-extending yourself or limiting your meetings to maximize your productivity.
- Be as transparent as possible with your clients about your services so there are no surprises.
- Find new ways to constantly improve your offerings to clients so you’re always doing good by them.
- Regularly communicate roles, responsibilities, and your vision with your team so there’s clarity and focus system-wide.
-Invest in your team, whether it’s through 1-on-1 meetings or continued learning.

To visit The Art of Applying:
https://theartofapplying.com

To listen to Kaneisha's upcoming podcast Scale Your Joy:
http://scaleyourjoy.com/

To book a free strategy session with Jillian:
https://mariemae.com/consulting

To learn more about Marie Mae:
https://mariemae.com/

To learn more about The Good Office Podcast:
www.thegoodofficepodcast.com

Show notes and more resources:
https://thegoodofficepodcast.com/episodes/40