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Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By Business Insider4.6
21872,187 ratings
Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.
Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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