"Why do I need branding?" is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics & ethics. That is all branding.
But what makes a solid brand? What is the true value of branding for your business? This is what I'm exploring in today's episode.

"Why do I need branding?" is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics & ethics. That is all branding. But what makes a solid brand? What is the true value of branding for your business? This is what I'm exploring in today's episode.

"Why do I need branding?" is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics &amp; ethics. That is all branding.
But what makes a solid brand? What is the true value of branding for your business? This is what I'm exploring in today's episode.

40. The Value of Branding

Behind the Design is a podcast for ambitious designers and creatives ready to move beyond inconsistent income, overworking, and playing small and into a more refined, scalable, and sustainable business and life. Hosted by Olivia Austin, brand strategist and business mentor, the show goes behind the scenes of what it actually takes to build a high-performing creative business through smarter offers, confident pricing, streamlined systems, and the mindset required to scale without burnout. This is the gateway into The Studio Co., where clarity, leverage, and long-term growth begin.

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40. The Value of Branding

40. The Value of Branding