My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.

Key takeaways:

• The importance of listening to your audience's narratives and addressing misperceptions through strategic storytelling.
• Using social listening to identify insights for strategic initiatives like enrollment, program development, reputation management, and more.
• Leveraging niche online communities like Reddit and YouTube to get an authentic pulse on brand perception.
• Conducting an internal social listening audit to align decentralized campus storytellers.
• Thinking beyond vanity metrics by using qualitative and quantitative listening data.

  
  

Connect with Liz:

• Twitter: https://twitter.com/lizgross144
• LinkedIn: https://www.linkedin.com/in/lizgross/
• Campus Sonar: https://www.campussonar.com/

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
• Learn more about UNVEILD: https://unveild.tv
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