This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup.

Check out Rittman Analytics - agile analytics consulting for the modern data stack - https://bit.ly/3LTE9oV.

Mark's Medium article on his Rittman Analytics' modern data stack setup called "How Rittman Analytics does Analytics Part 2 : Building our Modern Data Stack using dbt, Google BigQuery, Looker, Segment and Rudderstack." - https://bit.ly/3wRFOXO.

Check out Mark's DJing music on SoundCloud - https://bit.ly/3PIYMap.

In other news, Dan MeasureCamps, Dara swims and Mark cycles and makes music!

This is the last episode in this run, 40 episodes can you believe it?! See you all in a few weeks after a short break!

Check out on LinkedIn:

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email [email protected] or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3LXcMKt.

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