Making the Brand | Marketing with a Pop Culture Twist

#40 - Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold


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AJ McLean is my favorite Backstreet Boy, but now, he's my favorite businessman.

In this episode, I break down branding takeaways from the launch of his new live, Ava Dean Beauty. I share four characteristics of his company launch that explain why it's a success.

Shop Ava Dean Beauty here. 

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Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming

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