Why do I choose launch-style selling instead of running evergreen funnels all year round?

Most people assume it’s about the revenue spikes.

It’s not.

In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing.

I talk about:
• The hidden pressure of always-on selling
• Why constant promotion can quietly drain you
• How launches create clarity for you and your audience
• And why I believe sustainable businesses need seasons

If you’ve been feeling exhausted by the idea that you always have to be selling, this episode will give you a different way to think about growth.