Urgency isn’t icky and today I’m explaining why.

If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan.
We break down why just having it on your website, or posting on social media isn’t enough, why people need a clear moment to decide, and how adding gentle urgency actually helps your audience make a confident yes or no.

We all use ChatGPT… but we don’t want to sound like ChatGPT if we can help it!\

In today’s episode, I unpack the 5 main things AI sneaks into your content, the clichés, the formatting, the predictable structure and show you how to keep your writing actually human. (while still using AI!)

In this episode, Susie shares exactly what to do in the first week after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.

You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling.

Posting more, waiting longer, or doing the same thing again won’t change your results.

In this episode, Susie breaks down the real reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales).

In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.

If you would like to receive my weekly business newsletter (not salesy at all!) you can pop your details here! - https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

What if launching your online program or memebrship didn’t feel stressful?
In this episode, I’m taking you behind the scenes of my most successful launch in 10 yeara. From the pre-launch strategy and free training, to ads, emails, discovery calls, and energy management. You’ll hear exactly how I structured it, what worked, what I’ll refine next time, and why this launch felt calm, grounded, and powerful all at once.

If you love a behind the scenes and step by step of a launch this is for you!

If you would like to be the first to know when I reopen enrolments for The Membership Model you can pop your details on this waitlist! https://www.susieproutlactation.com/the-membership-model-waitlist

You’ll never feel ready and that’s the point.

Because ready is not a feeling.

In this episode, I share a powerful question I ask myself whenever fear or hesitation creeps in. It’s a gentle reminder that waiting for the perfect time can keep you stuck and that true growth begins the moment you decide to start, even when you don’t feel ready.

I will outline the questions I ask myself to decide whether I am ready or not when ready is not a feeling.

As I mentioned in the episode my signature group program The Membership Model is back to waitlist I closed the doors for enrolment a few days ago. If you dont want to wait until next enrolment period you can send me an email [email protected] and I'll see what I can do!

This episode is your personal invitation to The Membership Model — my signature program designed to help you create, sell, and scale a membership that brings freedom, recurring income, and lasting impact. I’m walking you through what’s inside, who it’s for, and why this business model has completely changed my life (and can do the same for you). If you’ve been waiting for the moment to build something sustainable, this is it.

The Membership Model closes for enrolments on Friday the 10th October 2025 at 10pm AEDT. https://www.susieproutlactation.com/the-membership-model

If You Don’t Understand Your Offer, How Can Anyone Else?

If you feel confused about your own offer, your audience will too. And confused people don’t buy.

In this episode of The Susie Prout Show, I break down why clarity is the key to selling your online offer.

I’ll share exactly how to define your offer in 3 sentences.

By the end of this episode, you’ll know how to strip away the fluff, nail your “I help” statement, and finally feel confident talking about your offer in a way that gets people to grab onto it.

Join the FREE membership method training series starting October 2nd! https://www.susieproutlactation.com/membership-model-free-training-series

Stop building offers in your head with what you THINK your client's need and start building them around what your clients actually want.

In this episode, Susie shares how to do quick and non-boring market research that gets you real answers, in your clients’ own words. You’ll learn simple ways to ask, listen, and uncover the problems your audience is desperate to solve, so you can create offers that sell themselves.

You can join my weekly newsletter here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f