If you’re waiting for things to feel easier before you take the next step in business, this episode is yours!

The work that actually grows your business is almost never the work that feels comfortable and most people avoid it for years.

In this episode, I break down three uncomfortable moves that shaped my career, plus why avoiding the new hard stuff, new skills, or support feels sensible… but quietly keeps you exactly where you are.

Listen if you know there’s something you’ve been putting off. and you’re ready to stop!

As discussed in the episode I would love for you to join my free membership method masterclass on January 29th! https://www.susieprout.com/membership-model-free-training-series

My word of the year didn’t arrive on January 1, it landed unexpectedly on January 10th!

Last year, my word was present, and if I’m being honest, I struggled with that. I was often physically with my kids but mentally thinking about work… or working and feeling guilty I wasn’t with them.

In this short episode, I share my word for this year and why it feels so important in this season. I talk about presence, guilt, rest, and the practical ways I’m learning to give each part of my life its own space so I can be more present without trying harder.

A short, honest reflection for anyone juggling business, family, and everything in between.

In this episode, I share my goals across personal life and business for 2026.

I hope you find them helpful as you set your own goals for 2025.

1. To give you an idea of what a set of goals can look like
2. For epic public accountability for me!
3. I’m nosey and guessing you might be too ;-)

After this episode I am taking a 2 week break for Christmas so will be back in your ears early 2026!

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show!

I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show!

I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.

Are you quietly deciding what people can or can’t afford?

In this episode, Susie calls out the subtle habit of “climbing into people’s wallets”. Making pricing decisions based on assumptions, stereotypes, and our own money stories.

You’ll learn what pricing should be based on.

This conversation will shift how you price, how you sell, and how you respect your audience as adults capable of choosing what they value.

A powerful mindset reset for every business owner.

Would you like to be notified when Susie reopens her signature program The Membership Model? Pop your details in the link to be the first to know in early 2026! https://www.susieproutlactation.com/the-membership-model-waitlist

Urgency isn’t icky and today I’m explaining why.

If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan.
We break down why just having it on your website, or posting on social media isn’t enough, why people need a clear moment to decide, and how adding gentle urgency actually helps your audience make a confident yes or no.

We all use ChatGPT… but we don’t want to sound like ChatGPT if we can help it!\

In today’s episode, I unpack the 5 main things AI sneaks into your content, the clichés, the formatting, the predictable structure and show you how to keep your writing actually human. (while still using AI!)

In this episode, Susie shares exactly what to do in the first week after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.

You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling.

Posting more, waiting longer, or doing the same thing again won’t change your results.

In this episode, Susie breaks down the real reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.