The Susie Prout Show

Think posting reels is enough to grow your business?

In this episode of The Susie Prout Show, I’m breaking down the real difference between short-form and long-form content and why you actually need both. Short-form helps you get seen, but long-form is where the trust (and the sales!) happen.

I’ll share how to simplify your strategy, the one rule that keeps you consistent, and give you a peek behind the scenes at exactly how I run my own podcast, newsletter, and socials without burning out.

In the episode I mention the only place where you can register your interest to work with me in business mentoring - https://www.susieproutlactation.com/mentorship-waitlist

Have you ever felt that quiet nudge inside that says, “This isn’t it anymore”? In this episode, I share the story of how I went from hospital work, to building an online lactation business, and THEN 10 years later making the scary decision to leave it all behind to follow my passion into mentoring health and wellness professionals.

If you’ve been waiting until you feel “ready” to make your own pivot, this is your reminder: ready never comes. The fear doesn’t mean stop, it often means you’re exactly where you’re supposed to be.

I break it all down in this episode

When people don’t understand what you actually do or sell, they won’t buy from you.

In this episode I talk about why simple, clear messaging is the secret to attracting clients and how you can make your offers easy to read, easy to understand, and easy to say yes to.

I’ll share real examples from my own programs and give you simple tips to check if your message is clear, so you can stop overcomplicating and start connecting with the people who need your help.

In the episode I talk about my business newsletter - you can sign up to receive it here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

In this episode, I share the simple tweaks I made to my latest breastfeeding membership launch that has saved me time, reduced admin, and brought in more of the right people. You’ll hear exactly what I changed, why I did it, and how it’s already making this launch my easiest and most profitable yet.

If you would like to know when I have spots open for business mentoring just pop your details in the link below! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

If you’re running a service-based business, like 1-1's, online programs or anything where you are the product, this episode is for you.

Susie breaks down what branding really means for a service based business (hint: it’s not just colours and logos)!

If you would like to receive my behind the scenes in online business free weekly newsletter just pop your details in the link below!

https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

Why Every Online Business Needs a Newsletter (And How to Write One That Actually Works)
If you’re only using email to sell, you’re doing it wrong. In this episode, I’m sharing why every online business—yes, even yours—needs a newsletter and exactly how to structure it in a way that builds real connection

You’ll learn:

• Why email still outperforms social media

• How to nurture, not just sell, through your emails

• The 4-part newsletter format that keeps people reading

Whether you're just getting started or want to breathe new life into your list, this episode is your roadmap to making email work for you.

Want to receive my weekly business email?! Pop your details below.

https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

Thinking about selling a physical product? Maybe something for mums, babies, or your health / wellness audience? Before you spend money on stock or packaging, listen to this first!

In this episode, I’m walking you through why digital offers (like courses or masterclasses) are usually a way smarter move financially. We’re talking upfront costs, the risk of ordering too much, TGA approvals, shipping dramas — all of it.

I’ll share what I’ve seen go wrong for so many product-based businesses, and why online offers are not just easier… but often way more profitable.

If you're tossing up between launching a product or creating something digital, this will make your decision a whole lot clearer.

*In this episode I mention that my business mentoring is currently full booked but you can pop your details on this waitlist and I will email you as soon as I have a spot available! https://www.susieproutlactation.com/mentorship-waitlist

Posting your heart out on instagram and hearing crickets? It doesn’t mean it’s not working.
In this episode, Susie shares a refreshingly honest take on what really matters when growing your business online.

Because here’s the truth: likes don’t pay your bills, the right people do.

We dive into why reach drops during sales periods, how to stop chasing viral moments, and why a small audience can still create a massive impact.

This episode will calm your numbers-obsessed brain and refocus you on what truly grows a business: connection.

https://www.susieproutlactation.com/business-mentorship

Is It a Hobby or a Business?

If you want to make real money doing what you love — this is the episode you need to hear.

I’m walking you through one of the biggest mindset shifts I made when I went from “just sharing online” to running a profitable business — and how you can do the same.

If you're posting, helping people, maybe making a bit of money… but still not fully owning what you're building — this will change how you think (and show up).

You’ll learn:

• The difference between hobby energy and business energy

• How to know which one you're in right now

• What to shift if you want to start seeing real results

• And the exact moment I stopped playing small — and everything started growing

This episode will give you the clarity (and gentle push!) you need to finally treat your business like it matters — because it does!

In the episode I mention that this week enrolments are open for my Passion to Profit program and mentorship. This is for heath professionals or ladies in the parenting / motherhood space - who want to start and grow an online course business. Doors close Sunday 13th July! https://www.susieproutlactation.com/business-mentorship

Not ready to show your face on Reels? This is your sign to try carousel posts instead.

In this episode, Susie breaks down why carousel posts are working so well right now on Instagram — especially if you're just starting out.

You'll learn:

• Why carousels are getting more reach than Reels for some accounts

• How they help you teach, connect, and build trust

• And how to create your first one in 15 minutes using Canva — no tech skills, no pressure.

If Reels feel overwhelming, this is the simplest way to start showing up and sharing your message.

In the episode I mention that my Passion to Profit online program and mentorship will be reopening in the coming weeks. You can pop your details down on the waitlist bowl fi you would like to be notified when there are any openings https://www.susieproutlactation.com/mentorship-waitlist