In this episode, I break down the four biggest reasons memberships are outperforming courses in 2026, especially in the health, wellness, and service-based space.

We’re talking about what’s actually working right now (not what used to work).

I cover:
– Why memberships are more “AI-proof” than one-off courses
– The truth about audience size (and why small audiences can win big)
– The difference between clients who thrive vs clients who stall
– Why generalised courses are losing and personalised pathways are taking over

If you’ve been thinking about creating a course, or you’re wondering whether a membership model could be a better fit for your business, this will give you a much clearer direction.

The Membership Model https://www.susieprout.com/the-membership-model

If you’ve ever thought a membership has to be cheap to work… this episode is going to change the way you see it.

In this episode of The Susie Prout Show, I break down what a membership actually is (in the simplest way possible) and why it has nothing to do with being “low ticket.”

A membership is not about price.

And when you understand that, everything changes,how you structure it, how you price it, and how you sell it.

Inside this episode, I cover:

• What a membership model really is
• Why memberships are often misunderstood as low-cost offers
• How to think about pricing your membership properly
• The difference between one-off offers and recurring revenue
• Why solving an ongoing problem is the key to a successful membership

💌 Want help creating and selling your own membership?
Join the waitlist for The Membership Model:
www.susieprout.com/the-membership-model-waitlist

As we kick off this new season of The Susie Prout Show, I want to take you right back to where it all began… so you really understand why you should listen to me when it comes to memberships, and the journey I’ve taken to get here.

I’m taking you all the way back— to working as a midwife, nurse, and lactation consultant in the hospital… to opening my own in-person practice… to taking that work online… and then building it into a global, thriving, online membership business.

Because I truly believe that when you’re learning from someone, it matters. It matters that they’ve actually done the thing you want to do.

And in this episode, I’m going to show you exactly how I did it.

And if as you’re listening, you’re starting to think… I want this for myself!

You can join the waitlist for The Membership Model, where I teach you exactly how to create, sell, deliver, and grow your own online membership.

Head to www.susieprout.com/the-membership-model-waitlist to join.

If you would like to watch this podcast in video format on Youtube you can find it here - https://www.youtube.com/@Susie_Prout

Welcome to season two of The Susie Prout Show.

And as we kick off this season, I want to take you right back to where it all began… so you really understand why you should listen to me when it comes to memberships, and the journey I’ve taken to get here.

I’m taking you all the way back—
to working as a midwife, nurse, and lactation consultant in the hospital…
to opening my own in-person practice…
to taking that work online…
and then building it into a global, thriving, online membership business.

Because I truly believe that when you’re learning from someone, it matters.
It matters that they’ve actually done the thing you want to do.

And in this episode, I’m going to show you exactly how I did it.

And if as you’re listening, you’re starting to think… I want this for myself!

You can join the waitlist for The Membership Model, where I teach you exactly how to create, sell, deliver, and grow your own online membership.

Head to www.susieprout.com/membership-model-waitlist to join.

If you would like to watch this podcast in video format on Youtube you can find it here - https://www.youtube.com/@Susie_Prout

This is the final episode of Season 1 of The Susie Prout Show, but nothing is going anywhere.

In this episode, I share why I’m expanding the podcast to YouTube, what’s changing (and what’s not), and why personal brand in 2026 will be the thing that sets you apart in a world full of AI content.

We’re entering a trust recession. Visibility alone isn’t enough anymore.

If you’re building a membership, course, or online business, this episode will shift how you think about long-form content, authority, and sustainable growth.

Season Two is coming, bigger and more strategic.

And you can subscribe to my YOUTUBE channel here! https://www.youtube.com/@Susie_Prout

Why do I choose launch-style selling instead of running evergreen funnels all year round?

Most people assume it’s about the revenue spikes.

It’s not.

In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing.

I talk about:
• The hidden pressure of always-on selling
• Why constant promotion can quietly drain you
• How launches create clarity for you and your audience
• And why I believe sustainable businesses need seasons

If you’ve been feeling exhausted by the idea that you always have to be selling, this episode will give you a different way to think about growth.

There is one thing I’ve seen again and again that separates the clients who succeed quickly… from the ones who stay stuck for years.

And it has nothing to do with confidence, qualifications, or having a big audience.

In this episode, I’m sharing the biggest pattern I’ve noticed in the women who build profitable online membership businesses fast...

Choosing the right tech for your online membership or course can feel completely overwhelming… and it’s one of the biggest reasons people stay stuck.

In this episode, I’m breaking down exactly what tech you actually need to run a successful membership, why “cheap” tech often becomes the most expensive option long-term, and why all-in-one platforms often are the best option.

I also share what I personally use and love.

If you want to know how to keep things simple tech wise this is for you!

You can try kajabi for 30 days free here https://app.kajabi.com/r/xz3G2yrm/t/wqtwrl4q

We talk a lot about dreaming big, but dreaming isn’t the same as deciding.

In this episode, I break down the real difference between goals and dreams, and why waiting to feel ready keeps so many people stuck.

I share the honest story of starting my membership before life felt calm, before the timing felt perfect, and before I felt ready and how that single decision changed everything.

You’ll also walk away with practical, no-fluff strategies to actually meet your goals.

The Membership Model is currently open for enrolments until Thursday the 5th February! https://www.susieprout.com/the-membership-model

Most people think a membership has to be linear.
Start at lesson one. Move step by step. Don’t skip ahead.

That belief shows that many people don't really understand the point of a membership and how tomake it successful month after month.

In this episode, I’m breaking down why great memberships are designed to support people at different stages, not force everyone through the same path. Whether someone is brand new, stuck in the messy middle, or coming back for support at a specific moment, a well-built membership meets them where they are.

I’ll share clear, real-world examples to show how one membership can serve many needs. without more content, more complexity, or more pressure.

FREE MEMBERSHIP MASTERCLASS! January 29th - https://www.susieprout.com/membership-model-free-training-series