The MAKE IT Podcast

403 - Author Jim Fredrick on His New Book "Opening Weekend,” An Insider's Look at the Challenges of Movie Marketing, and Cracking the Code of Successful Film Campaigns

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Hello, Hello!


In this episode, veteran Hollywood marketing executive Jim Fredrick shares his fascinating journey from shipping clerk to top trailer editor and marketing strategist. He provides a behind-the-scenes look at the high-stakes world of promoting both blockbuster and independent films, offering invaluable insights for aspiring filmmakers. Fredrick also discusses his new book Opening Weekend, which provides a backstage pass to the marketing strategies behind both box office hits and flops.



We also talk about:


  • The pressure of marketing $200 million films vs. $2 million films
  • The role of data, research, and creative intuition in marketing decisions
  • The evolution of movie trailers and the importance of music
  • Designing effective movie posters, especially for independent films
  • The value of authenticity and following your passions in career development
  • All new Audience Polls
  • All new Things We Should Know
  • An all new Filmmaker Q&A



Products, software, websites, people or places mentioned:


- Jim Fredrick's book "Opening Weekend"

- Interlink Trailers

- Castle Rock Films

- WarnerBros.

- Sony Screen Gems

- Chapman University

- The Perfect Storm

- The Patriot

- The Color Purple

- Eyes Wide Shut

- Shawshank Redemption

- Kraven the Hunter

- LEGO

- Adult Interference (movie)

- Harry Potter Franchise

- Drew Struzan (poster artist)

- Nils Granlund (advertising manager)

- The Winter Garden Theater

- The Pleasure Seekers (Broadway musical)

- Rip-O-Matic Trailers

- Jim Fredrick's website

- Cotton Bureau

- Apple Podcasts

- Spotify

- YouTube



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So, if you like what we're doing, please consider subscribing, rating, or giving us a review. Cheers, and best of luck on your filmmaking journey. #MAKEIT


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