In this episode, Jeremy from QuickMail and Jack from SalesBread tackle a tough question from a head of growth at a small B2B SaaS company: How do you succeed in cold outreach when your product lacks a clear edge in a crowded market? The two dive into real-world tactics and mindset shifts that can help founders and marketers compete against bigger players even without a flashy differentiator.

Key Topics Discussed:

• The importance of market education and timing when entering a saturated niche
• Competing on price: the most basic but often effective strategy for early traction
• Why strong marketing can outperform a superior product
• Alternative ways to position your offer—such as "trial as a gift"
• Why commoditized tools (like email verification) need creative outreach angles
• Using consulting or audits as a Trojan Horse to sell your core software
• The game-changing idea of targeting consultants and incentivizing them with affiliate deals

Whether you're selling "salt" or software, you don't need to reinvent the wheel to succeed. With smart positioning, pricing, and outreach strategy, even undifferentiated products can win. This episode is packed with actionable gems for any B2B founder trying to get traction in a tough market.

About the hosts:

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com