We jump right in by asking a deceptively simple question: do you have a personal brand, and if so...what is it? That quickly turns into Kat and Ian accidentally hyping each other up, questioning their professional identities, and landing on the idea that being good at work starts with being a good human.

Ian explains why he’s sending out 360 feedback surveys “because he’s insecure,” while Kat defends her commitment to being on time (something Ian can't comment on...)

Then we get into actual tips: how personal brands are built day by day. From accountability and consistency to perception and reputation, this episode is all about how people experience you at work — and why that matters more than ever in a virtual world.

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