eCommerce Momentum Podcast

405 : Derek O’Carroll – Selling on multiple channels takes an all encompassing approach- develop a desired customer experience work flow


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I know this has a big title. But it is really important. Don’t try to serve everyone, rather serve your “Desired” customer. When you look at selling that person it takes a different approach. Derek walks us through developing a work flow to ensure consistency. After all that is what it takes to get through…
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