The BB&J Podcast

#406: What is Video Marketing?


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Continuing our series on common marketing terms and principles, this week on The BB&J Podcast we are talking about Video Marketing. Video Marketing can be considered a subset of content marketing. It uses video as the content source.

Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.

Today, We'll Discuss:
1:10 - 1:39 What is video marketing?
2:19 - 2:40 The power of video

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The BB&J PodcastBy John Lindt