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4,085 keywords in a single ad group. One ad doing the work for all of them. And the word cleaning was misspelled in every headline.

Claire breaks down the air duct cleaning account that had everything wrong — dynamic keyword insertion pulling in random terms, target impression share wasting budget on visibility instead of leads, and one landing page for every service.

She explains what a properly structured campaign actually looks like and why the competitors with separate pages for each service were winning.

https://www.clairejarrett.com/

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