Clicks and Clarity with Claire

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Google was removing keywords, editing bids, and changing targeting without the business owner knowing.

Claire audits a flight booking company where auto-applied recommendations turned off the small volume keywords that were converting cheaply and replaced them with broad match. 216 keywords crammed into 1 campaign meant poor ad strength and invisible ads.

She explains how to check what Google has changed in your account — and why the keywords Google removed might have been the ones that were actually working.

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209 negative keywords added by the business owner and the search terms were still full of rubbish.

Claire audits a compensation law firm where the display network was on, the target CPA was set to $2, and every auto-optimisation was pulling in the same direction — get the cheapest possible conversions regardless of quality.

She explains why negative keywords cannot fix a structural problem, and what actually needs to change when Google is going sideways around your negatives through display and auto-applied changes.

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$981 spent and zero conversions showing. But the salon was actually getting bookings.

Claire found a cookie consent banner quietly blocking conversion tracking, Acuity Scheduling not syncing with Google Ads, and 48 booking clicks that never showed up in the data.

She explains how to check if your tracking is silently broken — and why a small banner at the bottom of your page might be costing you everything.

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Every Google recommendation was turned on. Every campaign was the wrong type. And the results were getting worse.

Claire audits an orthodontist's Google Ads account where auto-applied recommendations had converted every campaign to display network, added 739 broad match keywords, and launched YouTube and Performance Max campaigns — none of which were appropriate for an orthodontist.

She explains why the optimisation score measures compliance with Google, not performance for your business. And why the only recommendation worth keeping is optimised ad rotation — everything else should be turned off.

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28 leads reported. Only 18 were real.

Claire audits a personal injury law firm where conversion tracking was double counting, Performance Max generated zero leads, and the target CPA was set to $2,000.

She explains how to check whether your numbers are inflated and what proper structure actually costs per lead — including a truck accident attorney getting leads at $55 each.

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755 leads at $7 each. Sounds incredible until you realise none of them were converting into bookings.

Claire audits an events venue where maximise conversions was feeding on bad data, broad match keywords were destroying lead quality, and the dashboard numbers were hiding the real problem.

She explains how dynamic ad groups meant for e-commerce were misused for lead generation, why ballroom wedding and ballroom venues near me need completely different ad groups, and how the agency's cheap leads looked great on paper while producing nothing.

If your lead volume looks healthy but your sales team has nothing to work with, this one is for you.

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$953 for one lead from a commercial water cooler company. Multiple agencies had failed to fix it.

Claire explains why maximise conversions fails without conversion data, how broad match keywords attracted domestic consumers instead of business buyers, and what the actual fix looked like.

She breaks down why a $50 countertop water cooler search and a $2,000 commercial installation search need completely different campaigns — and why Google will always take the cheap route if you let it.

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The optimisation score went up. The results went down.

Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on puppy training searches instead of the high-value board and train enquiries.

She explains why the optimisation score measures compliance with Google, not performance for you — and why $20/hour puppy classes were eating the budget meant for $2,000+ board and train programmes.

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4,085 keywords in a single ad group. One ad doing the work for all of them. And the word cleaning was misspelled in every headline.

Claire breaks down the air duct cleaning account that had everything wrong — dynamic keyword insertion pulling in random terms, target impression share wasting budget on visibility instead of leads, and one landing page for every service.

She explains what a properly structured campaign actually looks like and why the competitors with separate pages for each service were winning.

https://www.clairejarrett.com/

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$23,000 spent in a month. 9 form submissions. Zero phone calls tracked.

Claire audits a home remodelling company where maximise clicks was still running after a year, 60 keywords were crammed together, and luxury leads were being buried by general searches.

She explains why missing phone tracking means you are guessing whether your ads work — and why luxury home remodelling keywords need their own campaign with their own budget.

https://www.clairejarrett.com/

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