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Google was removing keywords, editing bids, and changing targeting without the business owner knowing.

Claire audits a flight booking company where auto-applied recommendations turned off the small volume keywords that were converting cheaply and replaced them with broad match. 216 keywords crammed into 1 campaign meant poor ad strength and invisible ads.

She explains how to check what Google has changed in your account — and why the keywords Google removed might have been the ones that were actually working.

https://www.clairejarrett.com/

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