Marketing on Mars

#41 - Behind the Scenes: Databand by IBM’s Winning Strategies for Community and Growth


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Welcome to the latest episode of Marketing on Mars!

In this episode, we sit down with Ryan Yackel, the CMO of Databand, to talk about community as a channel, with a special focus on LinkedIn.

But that's not all!

Ryan shares Databand's secrets to success and how they built a thriving community that has helped them grow into the company they are today. He also discusses the importance of understanding your Ideal Customer Profile (ICP) and how it can help you create a stronger community.

If you're looking for insights on how to build a strong community on LinkedIn, or just want to hear about the journey of a successful startup, this is an episode you won't want to miss!

So sit down and grab your favorite hot sauce 🥵

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Detect and resolve data quality incidents in real time.

Check out Databand: https://databand.ai

Connect with Ryan Yackel: https://www.linkedin.com/in/ryanyackel/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

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Marketing on MarsBy Marketing on Mars