Marketing on Mars

In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.

Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world.

Key Moments:

0:00 – Intro

1:32 – 1st Hot Sauce Shot

3:18 – What is Stibo Systems?

8:02 – Work-Life Balance & Personal Insights

12:02 – Agentic Marketing 

17:11 – This or That Segment

18:56 – 2nd Hot Sauce Shot

22:06 – Rebranding Stibo: Company-Wide Shift

28:48 – AI Innovations

37:17 – Rapid Fire Round

40:49 – 3rd Hot Sauce Shot

42:28 – Marketing Strategy at Stibo

49:17 – Events Playbook

51:07 – Virtual Communities

57:28 – Revenue Question!

58:54 – 4th Hot Sauce Shot

1:03:21 – Question from the Last Guest

1:06:53 – Farewells & Takeaways

Why Watch?

If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.

She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive.

Key Moments:

00:00 Intro

04:00 1st Hot Sauce 🌶️

05:22 Madison & DDC Intro

12:10 Working on the Road

16:43 AI in DDC

20:49 DDC Across Regions

22:56 This or That

24:53 2nd Hot Sauce 🌶️

26:22 Marketing at DDC

31:41 Her Marketing Superpower

35:00 3rd Hot Sauce 🌶️

37:35 Event Strategy

42:51 AI in Sales

50:10 Rapid Fire

55:43 4th Hot Sauce 🌶️

58:14 Upbringing & Values

59:20 Last Guest Question

01:06:42 Final Thoughts & Goodbyes

Why Watch?

If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams..

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ 🌟 Explore The DDC Group: https://theddcgroup.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.

Key Moments:

00:00 - Intro

03:56 - 1st Hot Sauce Shot 🌶️

04:34 - Deezer’s Origin Story

06:48 - Maria’s Role and Organization at Deezer

10:23 - Maria’s Entrepreneurial Spirit & Journey

15:10 - “This or That” Fun Segment

17:02 - 2nd Hot Sauce Shot 🌶️

19:17 - Traveling, Experiences & How They Shape Branding

26:14 - Standing Out on Social Media

29:00 - Events IRL vs Social Media Engagement

35:00 - Revenue Growth Discussion

35:35 - 3rd Hot Sauce Shot 🌶️

38:07 - Event Strategy at Deezer

47:59 - Lady Gaga Budget Breakdown 

48:30 - 4th Hot Sauce Shot 🌶️

50:00 - Rising Stars: Discovering Future Talent

53:35 - The Role of AI in Music and Marketing

56:50 - 5th Hot Sauce Shot 🌶️

01:01:07 - Question from the Previous Guest

01:07:21 - Goodbyes 👋

Why Watch?

If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world.

Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how to blend strategy with creativity, Susan’s advice is packed with practical gems.

Key Moments:

00:00 - Intro

01:30 - Hot Sauce Intro

04:44 - How Susan Joined Stream Realty

08:02 - Work-Life Balance: Having Kids and Managing It All

12:35 - Building a Strong Team at Stream

14:19 - Revenue Discussion: How Stream Makes Money

15:14 - 1st Hot Sauce Shot 🌶️

17:25 - Revenue Streams and Growth Areas

22:33 - 5-Year Predictions for Stream Realty

27:30 - “This or That” Fun Segment

30:10 - 2nd Hot Sauce Shot 🌶️

31:10 - Current Marketing Strategies That Work

36:02 - How Stream is Spending on LinkedIn Ads

44:10 - 3rd Hot Sauce Shot 🌶️

48:00 - The Impact of AI on Sales & Marketing

38:25 - Rapid-Fire Round 

01:04:09 - 4th Hot Sauce Shot 🌶️

01:04:25 - Question from the Previous Guest 

01:08:10 - Goodbyes 👋

Why Watch?

If you're curious about real estate marketing, building relationships, or navigating the ups and downs of growth, this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Susan: https://www.linkedin.com/in/sbloomfield/ 🌟 Explore Stream Realty Partners: https://streamrealty.com/ 

–

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels.

Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business.

Key Moments:

00:00 - Intro

03:27 - Hot Sauce Intro

04:41 - 1st Hot Sauce Shot🌶️

05:26 - Ryan’s 4 Girls & Their Chickens

07:11 - Ad Spend Insights

08:57 - Qualtrics Events with Oprah & Obama

13:05 - 2nd Hot Sauce Shot🌶️

14:43 - Ryan’s Hobbies

16:16 - “This or That” Segment

19:36 - 3rd Hot Sauce Shot🌶️

22:22 - StackAdapt’s Revenue Streams

30:12 - Podcasting & Ad Spend

31:48 - 4th Hot Sauce Shot🌶️

33:08 - ROAS Perspective

40:00 - Revenue Question + 5th Hot Sauce Shot🌶️

42:33 - Events in Marketing

50:42 - AI & Marketing’s Future

57:28 - Rapid-Fire Round

01:01:07 - 6th Hot Sauce Shot🌶️

01:02:16 - Question from Previous Guest

01:04:37 - Goodbyes👋

Why Watch?

If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/ 

–

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.

Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing.

Key Moments:

00:00 - Intro

02:45 - 1st Hot Sauce Shot 🌶️

03:56 - Behind the Raptors Commercial

06:34 - 2nd Hot Sauce Shot 🌶️

08:58 - Billboards & Raptors: The Marketing Connection

12:37 - What’s Beyond Marketing?

16:08 - Influencer Marketing Insights

17:42 - 3rd Hot Sauce Shot 🌶️

19:28 - Bernadette’s Background Story

24:59 - This or That Segment

27:00 - 4th Hot Sauce Shot 🌶️

29:10 - Revenue Streams 

32:03 - Marketing Channels That Work

40:21 - 5th Hot Sauce Shot 🌶️

42:44 - The Future of Marketing

48:11 - Rapid Fire Round 

50:34 - 6th Hot Sauce Shot 🌶️

51:57 - Health Habits: Volleyball Vibes

54:51 - Question from the Past Guest

59:48 - Goodbyes 👋

Why Watch?

Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name.

🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/ 

🌟 Explore Osmow’s:  https://osmows.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.

Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing.

Key Moments:

00:00 - Intro

02:45 - 1st Hot Sauce Shot 🌶️

03:56 - Behind the Raptors Commercial

06:34 - 2nd Hot Sauce Shot 🌶️

08:58 - Billboards & Raptors: The Marketing Connection

12:37 - What’s Beyond Marketing?

16:08 - Influencer Marketing Insights

17:42 - 3rd Hot Sauce Shot 🌶️

19:28 - Bernadette’s Background Story

24:59 - This or That Segment

27:00 - 4th Hot Sauce Shot 🌶️

29:10 - Revenue Streams 

32:03 - Marketing Channels That Work

40:21 - 5th Hot Sauce Shot 🌶️

42:44 - The Future of Marketing

48:11 - Rapid Fire Round 

50:34 - 6th Hot Sauce Shot 🌶️

51:57 - Health Habits: Volleyball Vibes

54:51 - Question from the Past Guest

59:48 - Goodbyes 👋

Why Watch?

Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name.

🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/ 

🌟 Explore Osmow’s:  https://osmows.com/ 

–

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀

He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. 

Key Moments:

00:00 - Intro

01:46 - 1st Hot Sauce Shot 

03:29 - Key Takeaways Since Last Time

05:21 - The Filipino Concept: Pagtutulungan

08:31 - Dux’s Travel Adventures 

11:56 - 2nd Hot Sauce Shot 

13:54 - Dux’s Background & Revenue Reveal 

25:16 - “This or That” Segment

26:12 - 3rd Hot Sauce Shot 

28:05 - New Gen Networking: Building Meaningful Connections

36:37 - Marketing Trends to Watch 

47:32 - The Future of AI in Marketing

50:58 - Building a Strategy from Scratch: Tips & Tactics

01:00:15 - Rapid Fire Segment 

01:02:55 - 4th Hot Sauce Shot 

01:04:45 - Goodbyes 👋

Why Watch?

If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top.

🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Dux: https://www.linkedin.com/in/meetdux/ 

🌟 Explore AvePoint:  https://www.avepoint.com/ 

–

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀

Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥

Key Moments:

00:00 - Intro

02:40 - 1st Shot of Hot Sauce🌶️

05:37 - What is Helcim?

11:43 - Nic’s Background: From Coding to Fintech

15:09 - “This or That” Segment

16:51 - 2nd Shot of Hot Sauce🌶️

18:05 - How Helcim Makes Money

22:58 - Scaling with Smart Marketing

26:30 - The Financial Side of Helcim

28:30 - 3rd Shot of Hot Sauce🌶️

29:43 - Inside Helcim’s Marketing Team

35:11 - 4th Shot of Hot Sauce🌶️

36:59 - Leveraging LinkedIn for Growth

40:31 - The Future of Marketing & AI

51:41 - Rapid-fire round

53:33 - 5th Shot of Hot Sauce🌶️

54:42 - Nic’s Journey & Lessons Learned

58:21 - AI’s Role in Business Growth

01:01:06 - Goodbyes!👋

Why Watch?

If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time.

🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Nic: https://www.linkedin.com/in/nicbeique/ 

🌟 Explore Helcim: https://www.helcim.com/ 

–

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.

Key Moments:

00:00 - Intro

04:08 - Hot Sauce Challenge Begins

05:23 - 1st Shot of Hot Sauce

06:31 - From Engineering to Marketing: Ozge’s Career Path

11:58 - How FloSports Makes Money & Its Business Model

17:14 - 2nd Shot of Hot Sauce

18:15 - The Real Cost of Producing Live Sports Content

21:16 - Who Watches FloSports? Audience, Targeting & Channels

28:48 - 3rd Shot of Hot Sauce + Revenue Talk!

31:30 - Where the Marketing Budget Goes + Influencer Strategy

38:55 - How FloSports Runs Live Events & Partnerships

43:06 - “This or That” Segment

44:16 - 4th Shot of Hot Sauce

45:37 - The Future of Marketing & Industry Trends

47:22 - Ozge’s Upbringing & Family Influence

54:23 - Goodbyes! 👋

Why Watch?

If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡

🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!

🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/ 

🌟 Explore FloSports:www.flosports.tv 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm