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The $400M+ Ad Engine: How to Maximize Cross-Channel Ads
In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels.
Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business.
Key Moments:
00:00 - Intro
03:27 - Hot Sauce Intro
04:41 - 1st Hot Sauce Shot🌶️
05:26 - Ryan’s 4 Girls & Their Chickens
07:11 - Ad Spend Insights
08:57 - Qualtrics Events with Oprah & Obama
13:05 - 2nd Hot Sauce Shot🌶️
14:43 - Ryan’s Hobbies
16:16 - “This or That” Segment
19:36 - 3rd Hot Sauce Shot🌶️
22:22 - StackAdapt’s Revenue Streams
30:12 - Podcasting & Ad Spend
31:48 - 4th Hot Sauce Shot🌶️
33:08 - ROAS Perspective
40:00 - Revenue Question + 5th Hot Sauce Shot🌶️
42:33 - Events in Marketing
50:42 - AI & Marketing’s Future
57:28 - Rapid-Fire Round
01:01:07 - 6th Hot Sauce Shot🌶️
01:02:16 - Question from Previous Guest
01:04:37 - Goodbyes👋
Why Watch?
If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsIn Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels.
Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business.
Key Moments:
00:00 - Intro
03:27 - Hot Sauce Intro
04:41 - 1st Hot Sauce Shot🌶️
05:26 - Ryan’s 4 Girls & Their Chickens
07:11 - Ad Spend Insights
08:57 - Qualtrics Events with Oprah & Obama
13:05 - 2nd Hot Sauce Shot🌶️
14:43 - Ryan’s Hobbies
16:16 - “This or That” Segment
19:36 - 3rd Hot Sauce Shot🌶️
22:22 - StackAdapt’s Revenue Streams
30:12 - Podcasting & Ad Spend
31:48 - 4th Hot Sauce Shot🌶️
33:08 - ROAS Perspective
40:00 - Revenue Question + 5th Hot Sauce Shot🌶️
42:33 - Events in Marketing
50:42 - AI & Marketing’s Future
57:28 - Rapid-Fire Round
01:01:07 - 6th Hot Sauce Shot🌶️
01:02:16 - Question from Previous Guest
01:04:37 - Goodbyes👋
Why Watch?
If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm