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From $0 to $50M+: Disrupting The Fintech World
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.š
Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AIās impact on SEO, and how they plan to scale past $50M+ in revenue.š„
Key Moments:
00:00 - Intro
02:40 - 1st Shot of Hot Sauceš¶ļø
05:37 - What is Helcim?
11:43 - Nicās Background: From Coding to Fintech
15:09 - āThis or Thatā Segment
16:51 - 2nd Shot of Hot Sauceš¶ļø
18:05 - How Helcim Makes Money
22:58 - Scaling with Smart Marketing
26:30 - The Financial Side of Helcim
28:30 - 3rd Shot of Hot Sauceš¶ļø
29:43 - Inside Helcimās Marketing Team
35:11 - 4th Shot of Hot Sauceš¶ļø
36:59 - Leveraging LinkedIn for Growth
40:31 - The Future of Marketing & AI
51:41 - Rapid-fire round
53:33 - 5th Shot of Hot Sauceš¶ļø
54:42 - Nicās Journey & Lessons Learned
58:21 - AIās Role in Business Growth
01:01:06 - Goodbyes!š
Why Watch?
If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nicās journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time.
š Ready to level up?Ā Hit that play button and subscribe for more marketing wisdom from top CMOs!
š Connect with Nic: https://www.linkedin.com/in/nicbeique/Ā
š Explore Helcim: https://www.helcim.com/Ā
ā
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.Ā
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.comĀ
Spotify- https://spoti.fi/3dKqHZGĀ
Instagram- https://bit.ly/3U23sdMĀ
Linkedin- https://bit.ly/3J7HotbĀ
Youtube Channel- https://bit.ly/3zzum4uĀ
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsIn Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.š
Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AIās impact on SEO, and how they plan to scale past $50M+ in revenue.š„
Key Moments:
00:00 - Intro
02:40 - 1st Shot of Hot Sauceš¶ļø
05:37 - What is Helcim?
11:43 - Nicās Background: From Coding to Fintech
15:09 - āThis or Thatā Segment
16:51 - 2nd Shot of Hot Sauceš¶ļø
18:05 - How Helcim Makes Money
22:58 - Scaling with Smart Marketing
26:30 - The Financial Side of Helcim
28:30 - 3rd Shot of Hot Sauceš¶ļø
29:43 - Inside Helcimās Marketing Team
35:11 - 4th Shot of Hot Sauceš¶ļø
36:59 - Leveraging LinkedIn for Growth
40:31 - The Future of Marketing & AI
51:41 - Rapid-fire round
53:33 - 5th Shot of Hot Sauceš¶ļø
54:42 - Nicās Journey & Lessons Learned
58:21 - AIās Role in Business Growth
01:01:06 - Goodbyes!š
Why Watch?
If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nicās journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time.
š Ready to level up?Ā Hit that play button and subscribe for more marketing wisdom from top CMOs!
š Connect with Nic: https://www.linkedin.com/in/nicbeique/Ā
š Explore Helcim: https://www.helcim.com/Ā
ā
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.Ā
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.comĀ
Spotify- https://spoti.fi/3dKqHZGĀ
Instagram- https://bit.ly/3U23sdMĀ
Linkedin- https://bit.ly/3J7HotbĀ
Youtube Channel- https://bit.ly/3zzum4uĀ
Apple Podcast: https://bit.ly/3HmX3Fm