Marketing on Mars

Ready to level up, Martians?🎮 In Episode #98, we’re hanging with Berkley Egenes, CMO at Xsolla, to explore how they’re flipping the gaming world upside down with epic marketing moves.

From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla is rewriting the rules of the game.🚀 Plus, get the scoop on the next gen of digital commerce and how tech like 5G, AR, and VR are going to change everything.🌐

Highlights:

00:00 - Intro

03:55 - Intro of Hot Sauce

04:49 - 1st shot of Hot Sauce

05:30 - Berkley’s Background

15:44 - Xsolla’s Vision on helping the community

19:30 - 2nd Shot of Hot Sauce

21:30 - About Xsolla

23:43 - The Future of games

29:23  - Breaking Down Marketing Channels

37:18 - 3rd Shot of Hot Sauce

39:00 - Rapid Fire Round

42:07 - 4th shot of Hot Sauce

42:33 - About Berkley’s childhood

45:25 - Goodbyes!

Why Should You Tune In? Whether you’re a gamer, a dev, or just into tech, Berkley is serving up serious insights on how Xsolla is changing the game.🔥

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Yaron: https://www.linkedin.com/in/berkleyegenes/ 

🌟 Explore Xsolla: https://xsolla.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

🚀Buckle up, Martians! Episode #97 is a wild ride with Yaron Saghiv, CMO at UVEYE, where we’re diving deep into the world of AI-driven automotive tech and some seriously out-of-the-box marketing tactics.🌟

In this episode, Yaron's also dropping gems on the importance of patience for entrepreneurs, the evolving role of AI in marketing, and how smart PR investments can make or break your brand.🔥

Highlights:

00:00 - Intro

03:07 - Hot Sauce Intro

04:32 - 1st Shot

05:25 - Yaron’s Career Milestones

07:13 - Yaron’s Journey

17:09 - 2nd shot of Hot Sauce

18:50 - Introducing UVEYE

23:27 - Breaking Down Marketing Channels

33:22 - Rapid Fire Round 

34:40 - 3rd shot of hot sauce

37:30 - AI nowadays

40:03 - The Role of PR & LinkedIn in Modern Marketing

47:54 - Yaron’s Life Lessons

55:06 - Goodbyes

Why Should You Tune In? Yaron isn’t just about AI—he’s about using it to push boundaries and create something truly unique.🌌

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Yaron: https://www.linkedin.com/in/yaron-saghiv-58210143/ 

🌟 Explore UVEYE: https://www.uveye.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟

Step into space as Melissa spills the SPICY secrets behind transitioning from major media roles to spearheading tech innovations. Melissa’s story will light up your circuits.

00:00  Intro

03:04 - Hot Sauce Intro

03:46  - 1st shot of Hot Sauce

04:58  - Meet Melissa Rosenthal

09:16 - Exploring AI Innovations

11:12 - About Melissa

16:12 - 2nd shot of hot sauce

17:40 - Rapid Fire Round

21:16  - Insights on ClickUp's Strategy

34:31 - 3rd shot of Hot Sauce

37:07 - ADS on early days

39:45 - Introducing OUTLEVER: Melissa's New Venture

44: 41 - Melissa's Childhood and Influences

47:12 - Being Resourceful

51:52 - Goodbyes

Why should you tune in? Melissa isn't just riding the wave—she’s making them. Her forward-thinking and impactful strategies are essential listening for anyone ready to push boundaries.

🔔 Get the full scoop in this episode! Hit play to catch all the insights from Melissa’s innovative approach to business and marketing. 🔔 Don’t miss out—subscribe for more conversations with industry leaders who are redefining the rules.

🌟 Connect with Melissa: https://www.linkedin.com/in/melissarosenthal5/ 

🌟 Explore about Outlever: https://outlever.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 
Apple Podcast: https://bit.ly/3HmX3Fm

Martians, tune in! In Episode #95, we're talking with Todd Unger CXO of the AMA and Author of The 10-Second  Customer Journey, a must-read book about the vital role of marketing in healthcare.🚀 Find out how they're making waves in healthcare!

Todd steps into our virtual studio to break down how the AMA empowers physicians to focus on what they do best—saving lives. If you’ve ever wondered about the intersection of healthcare and digital experience or how marketing plays a crucial role in medicine, you’ve hit the jackpot here.🛠️

00:00 - Intro

03:14 - AMA Intro

04:49 - Hot Sauce Intro

06:19 - 1st shot of hot sauce

07:38 - Todd’s background

13:10 - About the AMA 

22:35 - 2nd Shot of Hot Sauce

23:19 - Marketing Channels

32:41 - 3rd Shot of Hot Sauce

34:50 - Digital Marketing 

47:40 - Rapid Fire Round

50:18 - 4th shot of hot sauce

51:06 - What made Todd who he is 

53:38 - Advice to younger Folks

57:36 - Goodbyes

Why tune in? Todd doesn't just talk about making a difference; he’s at the forefront of transforming how medical professionals connect with and impact their patients.

🔔Hit play now! Dive into this insightful session with Todd and get a fresh take on modern healthcare marketing.

🔔Stay in the loop—subscribe for more eye-opening discussions from leaders who are shaking up their industries.

🌟 Connect with Todd: https://www.linkedin.com/in/toddunger1/ 

🌟 Explore about AMA: https://www.ama-assn.org/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

Welcome to Episode 94 of MoM, with Andrew Batey, Founder & Co-CEO of Beatdapp, returning for another session packed with fiery insights and straight talk!🚀 🌟

Andrew steps back into the studio to shed light on his entrepreneurial journey, from tackling setbacks to crafting an outstanding company culture to getting ripped for a fight. If you're curious about the engines driving startup success and the realities of building a robust business foundation, this is where you need to be.🛠️

00:00 - Intro

02:49 -  Catching Up with Andrew: Latest Update

05:47 - Hot Sauce Intro

06:42 - First shot of hot sauce

08:01 - About Andrew, recent updates

24:56 - 2nd Shot of Hot Sauce

26:37 - Insights into Modern Marketing Strategies

37:09 - 3rd EPIC Shot of Hot Sauce 

41:15 - Rapid Fire Segment

52:15 - 4th Shot of Hot Sauce

53:31 - Beatdapp News

56:33 - Goodbyes

-Why tune in? Andrew delivers a potent mix of grit, humor, and wisdom.

🔔 Ready for round two? Hit that play button to dive into Andrew’s latest insights.

🔔 Stay updated—subscribe for more deep dives into the experiences of industry pioneers.

🌟 Check out our previous episode with Andrew: https://www.youtube.com/watch?v=__lIICjhpdw 

🌟 Connect with Andrew: https://www.linkedin.com/in/andrewbatey/ 

🌟 Explore about BeatdApp: https://www.linkedin.com/company/beatdapp/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

In this Episode 93 of MoM we chat all about leading with the heart and a good strategy with Iggy Domagalski, President & CEO of Wajax!

Learn how investing in people and understanding their challenges not only builds a stronger team but also drives the success of Wajax, a leader in industrial services and solutions.🛠️

Highlights:

00:00 - Intro

02:54 - Last highlights

05:45 - Intro of Hot Sauce 

06:46 - 1st Shot of Hot Sauce

07:18 - Personal Related Questions.

14:52 - This or that

16:39 - 2nd Shot of Hot Sauce

17:52 - About the company

27:17  - 3rd Shot of Hot Sauce

28:21  - Events on Wajax

33:35  - Rapid Fire Round

34:19  - 4th shot of hot sauce

36:38  - About AI tools at WAJAX.

42:09 - How Iggy keeps balance

46:59  - Marketing At Wajax

48:43 - 5th shot of hot sauce

49:44 - Where to find them

50:30 - Goodbyes.

Why is this a must-watch? 

Iggy brings a refreshing and somewhat controversial perspective on how a people-centric approach can revolutionize company culture and productivity. 

Tune in now!

And don’t forget to subscribe for more insightful episodes from leaders like Iggy. 🔔

🌟 Check out our previous episode with Iggy: https://youtu.be/XZ_3A7O8uNI?si=pfEiUVoBeQKD_EDv 

🌟 Connect with Iggy: https://www.linkedin.com/in/iggydomagalski/ 

🌟 Explore about WAJAX: https://www.wajax.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

Martians! Check out Episode #92 where we’re chatting with Alexandre Renaud, Co-Founder and CEO at NOLK!🚀

Alex is here to chat about how NOLK is smashing the DTC world, managing 14+ brands and banking $62 million annually. Since they kicked off seven years back, they've been all about that M&A life, reviewing 300+ businesses every year.📈

Highlights:0:00 - Intro06:54 - 1st shot of hot sauce09:17 - Stress Level, challenges of running a company15:25 - About Nolk  (yt card of previous ep)21:06 - 2nd Shot of Hot Sauce25:14 - This or that Segment26:55 - 3rd Shot of hot sauce27:30 - Trendy Marketing Topics Segment33:43 - Thoughts on Influencer Marketing37:47 - Rapid Fire Segment38:56 - 4th Hot Sauce Shot42:21 - How to build Loyalty and Brand Engagement46:47 - Goodbyes

🔔 Hit Subscribe to keep up with the sickest marketing insights and stories from Mars.

🌟 Check out our previous episode with Alexandre: https://www.youtube.com/watch?v=J1L84hXJwZk&t=2s 

🌟Connect with Alexandre: https://www.linkedin.com/in/alexandrerenaud/ 

🌟Explore about The Good Feet Store: https://www.nolk.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

Episode #91 on Marketing on Mars is taking building strong relationships, branding and strategy to another level! We're thrilled to have Doug Zarking, Chief Branding Officer of The Good Feet Store and author of the book "Moving Your Brand out of the Friendzone."🚀 

From leading a diverse team fueled by passion and purpose to explaining the modern recovery approach of his business, Doug outlines the qualities that make a marketer truly outstanding.

Highlights:

00:00 - Intro

03:01 - Hot Sauce Intro

04:23 - 1st Shot of Hot Sauce

05:10 - Background Related

13:26 - About The Good Feet Store

18:01 - 2nd Shot of Hot Sauce

20:45 - Channels investing

26:54 - Marketing budget

29:43 - Top learnings in his life

31:16 - Influencer Marketing

32:41 - Best-performing channel

38:14 - 3rd shot of Hot Sauce

41:29 - Rapid Fire Segment

45:16 - Classic Fuck Ups

49:15 - About Him

58:47 - Goodbyes

Martians, tune in, get inspired, and share your favorite Doug-isms in the comments below🎧 Hit play NOW!

🌟Connect with Doug Zarkin: https://www.dougzarkin.com/ 

🌟Explore about The Good Feet Store: https://www.goodfeet.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

Episode #89 of MoM is one for the books as we sit down with Dux Sy, Chief Brand Officer of AvePoint, who brings a wealth of knowledge from his unique journey from computer engineering to marketing mastery. 🚀

Join us to hear how Dux uses his experience to craft marketing strategies that are not only unique but directly measurable and focused on generating leads effectively.

Highlights:

0:00 - Intro

03:30 - Intro Hot Sauce 🌶️

06:41 - Dux Sy Background

11:05  - About Ave Point

09:30 - North Start on Marketing (Effectiveness, Uniqueness, Measure, Lead Generation, Audience)

13:47 - Marketing Advices w/ Simon

18:34 - 1st shot of hot sauce 🌶️

26:31 - About Ave Point Events

28:26 - The events experience have changed and how. (Setting, Context, Place, Experience in general) 

33:29  - Ads for Events 

36:21 - The most crazy event they have done

41:45 - 2nd shot of hot sauce 🌶️

44:43 - What’s working in digital for Ave Point? Podcast Shift Happens 

48:36 - Ave Point it’s everywhere

52:29 - 3rd shot of hot sauce 🌶️

54:30 - About wine and Jesus (LOL)

56:45 - 3 key moments in Dux life + Lenguages 

01:03:08 - AI world question 

01:05:35 - Where to find Dux + Goodbyes 

If you’re interested in how digital strategies like podcasts can enhance customer engagement or want to get a glimpse of some of the most extraordinary events engineered by AvePoint, this episode is a must-listen! 🎧

Don’t forget to hit play, enjoy the ride, and let us know in the comments which part of Dux’s story resonated with you the most! Your favorite quote could be our next big discussion point.

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Connect with Dux: https://www.linkedin.com/in/meetdux/

Learn more about AvePoint:  https://www.avepoint.com/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm