Marketing on Mars

Building a $62M DTC Empire: NOLK's Masterclass


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Martians! Check out Episode #92 where we’re chatting with Alexandre Renaud, Co-Founder and CEO at NOLK!🚀

Alex is here to chat about how NOLK is smashing the DTC world, managing 14+ brands and banking $62 million annually. Since they kicked off seven years back, they've been all about that M&A life, reviewing 300+ businesses every year.📈

Highlights:0:00 - Intro06:54 - 1st shot of hot sauce09:17 - Stress Level, challenges of running a company15:25 - About Nolk  (yt card of previous ep)21:06 - 2nd Shot of Hot Sauce25:14 - This or that Segment26:55 - 3rd Shot of hot sauce27:30 - Trendy Marketing Topics Segment33:43 - Thoughts on Influencer Marketing37:47 - Rapid Fire Segment38:56 - 4th Hot Sauce Shot42:21 - How to build Loyalty and Brand Engagement46:47 - Goodbyes

🔔 Hit Subscribe to keep up with the sickest marketing insights and stories from Mars.

🌟 Check out our previous episode with Alexandre: https://www.youtube.com/watch?v=J1L84hXJwZk&t=2s 

🌟Connect with Alexandre: https://www.linkedin.com/in/alexandrerenaud/ 

🌟Explore about The Good Feet Store: https://www.nolk.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

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Marketing on MarsBy Marketing on Mars