Marketing on Mars

By Marketing on Mars

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.... more

· Business

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FAQs about Marketing on Mars:

How many episodes does Marketing on Mars have?

The podcast currently has 115 episodes available.

Marketing on Mars episodes:

December 20, 2024 From ReOrg to Octus: A $200MM Marketing Playbook
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥
From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market.
Key Moments:
00:00 - Intro
03:27 - 1st Shot of Hot Sauce
04:43 - Jeff Winter’s Career Journey
07:24 - Octus Rebranding: Building a Vision with the Team
15:45 - How a CMO Stays Organized: Tools and Team Strategies
20:45 - “This or That” Segment
22:28 - 2nd Shot of Hot Sauce
24:12 - Marketing Evolution: Then vs. Now
29:50 - The Best Channels for Reaching Octus Customers
41:58 - 3rd Shot of Hot Sauce
46:51 - Leveraging IBM Tools and Finding the Right Audience
52:14 - Is Cold Outreach Dead or Still Effective?
56:52 - “Rapid Fire” Segment
58:32 - 4th Shot of Hot Sauce
01:00:02 - Jeff Winter’s Early Life and Influences
01:07:31 - 5th & 6th Hot Sauce Shots: A New Record!
01:08:30 - Goodbyes!
Why Watch?
If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world.
Thanks to Our Sponsor:
🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce!
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/
🌟 Explore Octus: https://octus.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

...more
1h 11min
December 06, 2024 AI, Data & Creativity: $200M Success Story
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing.
Highlights:
00:00 - Intro
05:00 - First Alcohol Shot
06:53 - Randy’s Hobbies and Interests
11:16 - Revenue Question
12:09 - Second Alcohol Shot
13:10 - What Got Him Passionate About Marketing
20:03 - Productivity Tips and Tools on Twitter
24:32 - Fun "This or That" Segment
25:45 - Third Alcohol Shot
26:35 - How Salesloft Makes Money
38:15 - Fourth Alcohol Shot
42:05 - Future Trends and Outlook
48:44 - The Power of Human Interactions
51:57 - Rapid Fire Round
54:09 - Fifth Alcohol Shot
55:50 - Randy’s Childhood and Early Influences
58:00 - Goodbyes
Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Randy: https://www.linkedin.com/in/randylittleson/
🌟 Explore Salesloft: https://www.salesloft.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
1h 0min
November 22, 2024 Blockchain Meets Marketing: Behind a $200MM Crypto Leader
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.
Highlights:
00:00 - Intro
03:08 - 1st Shot of Hot Sauce
04:47 - Korean Businesses and Crypto Culture
06:35 - What Chainalysis Does
10:01 - 2nd Shot of Hot Sauce
12:01 - Inside the World of Crypto Companies
12:59 - Ian’s Unique Career Journey
18:30 - Marketing Channels That Drive Results
26:09 - Rapid Fire Round
28:55 - 3rd Shot of Hot Sauce
31:16 - Bitcoin Buzz
33:26 - How Ian Became Part of Chainalysis
37:54 - Marketing Strategy at Chainalysis
46:21 - Fun "This or That" Segment
48:36 - 4th Shot of Hot Sauce
51:38 - Ian’s Early Years and Family Influence
57:40 - Farewell and Final Takeaways
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/
🌟 Explore Chainalysis:-https://www.chainalysis.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

...more
59min
November 08, 2024 Winning Global Markets: A New Take on Tech Marketing
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market.
Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥
Highlights:
00:00 - Introduction
02:39 - Hot Sauce Intro
05:20 - First Hot Sauce Challenge
06:24 - Sensedia Overview & Lisa’s Journey
13:29 - Insights on Lisa’s Books
17:21 - “This or That” Segment
20:06 - Second Shot of Hot Sauce
22:30 - How Sensedia Generates Revenue
32:19 - Revenue Reveal Question
32:54 - Rapid Fire Round
35:59 - Third Shot of Hot Sauce
38:38 - Lisa’s Marketing Playbook
47:50 - LinkedIn Strategy Secrets
51:16 - Building Connections on LinkedIn
54:25 - Fourth Hot Sauce Challenge
57:07 - Lisa’s Personal Background Story
01:03:02 - Final Goodbyes👋
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/
🌟 Explore Sensedia:-https://www.sensedia.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
1h 7min
October 18, 2024 Inside the SUCCESS of a $300MM Two-Sided Marketplace
Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform.
And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟
Highlights:
00:00 - Intro
02:45 - Hot Sauce Challenge Begins
03:40 - 1st Shot of Hot Sauce 🌶️
04:21 - Llibert’s Career Highlights
08:16 - What Thumbtack Does (Explained)
10:37 - Revenue Reveal & Profitability Surprise 💸
11:46 - 2nd Shot of Hot Sauce
13:31 - Llibert’s Journey: From Past to Present
21:55 - This or That: Fun Choices Segment
23:31 - Simon Takes the 3rd Shot 🌶️
24:22 - Thumbtack’s Secret Sauce for Marketplace Success
34:51 - Rapid Fire Round 🔥
37:30 - 4th Shot of Hot Sauce
39:05 - Marketing Channels & $100M Budget Breakdown
46:20 - 5th Shot of Hot Sauce
47:35 - Llibert’s Life Philosophy & Lessons
53:52 - Closing Thoughts & Goodbyes
Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Llibert: https://www.linkedin.com/in/argerich/
🌟 Explore Thumbtack:-https://www.thumbtack.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
55min
October 04, 2024 Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, Cantaloupe
We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥
Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe).
From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes!
Highlights:
00:00 - Intro
02:35 - Sponsor Shoutout
04:48 - Panelists Introduction
06:45 - Meet the Panelists
10:50 - 1st Hot Sauce Shot
12:17 - Audience Welcome
13:30 - Panelists Discuss Channels & Their Companies
28:22 - Hot Sauce Question: CMO Salaries?
30:18 - 2nd Hot Sauce Shot
31:40 - Paid Ads Today
40:30 - Alice’s Big Announcement
43:00 - Connie’s Least Favorite Company
43:31 - 3rd Hot Sauce Shot
44:08 - Partnerships & Influencer Strategies
51:12 - Rapid Fire Questions
57:08 - Audience VIP Challenge
01:04:35 - Audience Q&A
01:27:11 - Goodbyes
Why Should You Tune In? Want to learn from CMOs leading $150M+ companies?
This episode is filled with top-tier strategies and a lot of laughs as our panel faces the heat!🔥
💡 Don’t miss out—subscribe for more unfiltered marketing insights and fun challenges!
🌟 Connect with Our Panelists:
Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/
Connie Wang - https://www.linkedin.com/in/conniechanwang/
Alice Crowder - https://www.linkedin.com/in/alicecrowder/
Elyssa Steiner - https://www.linkedin.com/in/elyssasteiner/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
1h 29min
September 13, 2024 B2B Marketing Masterclass From a $4B Automotive Behemoth
Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share!
In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country.
Highlights:
00:00 - Intro
02:47 - Latest Updates from AutoTrader
03:59 - 1st shot of Hot Sauce
06:03 - Key Highlights Since Last Time
07:18 - Inside AutoTrader’s Strategy
13:40 - 2nd Shot of Hot Sauce
16:27 - Recent Marketing Campaigns Breakdown
23:42 - 3rd shot of hot sauce
25:20 - Digital Ad Placements Strategy
29:34 - Rapid Fire Segment
32:08 - 4th shot of hot sauce
33:53 - Brand Building: B2B vs. B2C Approach
44:37 - 5th shot of hot sauce
44:34 - Deep Dive into Ian’s Life
50:04 - Words of Advice and Inspiration
56:55 - Goodbyes!
Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Ian: https://www.linkedin.com/in/ianjmacdonald/
🌟 Explore AutoTrader: https://www.autotrader.ca/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
1h
August 30, 2024 The Future Of Gaming: Global Connections
Ready to level up, Martians?🎮 In Episode #98, we’re hanging with Berkley Egenes, CMO at Xsolla, to explore how they’re flipping the gaming world upside down with epic marketing moves.
From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla is rewriting the rules of the game.🚀 Plus, get the scoop on the next gen of digital commerce and how tech like 5G, AR, and VR are going to change everything.🌐
Highlights:
00:00 - Intro
03:55 - Intro of Hot Sauce
04:49 - 1st shot of Hot Sauce
05:30 - Berkley’s Background
15:44 - Xsolla’s Vision on helping the community
19:30 - 2nd Shot of Hot Sauce
21:30 - About Xsolla
23:43 - The Future of games
29:23 - Breaking Down Marketing Channels
37:18 - 3rd Shot of Hot Sauce
39:00 - Rapid Fire Round
42:07 - 4th shot of Hot Sauce
42:33 - About Berkley’s childhood
45:25 - Goodbyes!
Why Should You Tune In? Whether you’re a gamer, a dev, or just into tech, Berkley is serving up serious insights on how Xsolla is changing the game.🔥
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Yaron: https://www.linkedin.com/in/berkleyegenes/
🌟 Explore Xsolla: https://xsolla.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
48min
August 16, 2024 The Future of Automotive Tech: AI and Innovation
🚀Buckle up, Martians! Episode #97 is a wild ride with Yaron Saghiv, CMO at UVEYE, where we’re diving deep into the world of AI-driven automotive tech and some seriously out-of-the-box marketing tactics.🌟
In this episode, Yaron's also dropping gems on the importance of patience for entrepreneurs, the evolving role of AI in marketing, and how smart PR investments can make or break your brand.🔥
Highlights:
00:00 - Intro
03:07 - Hot Sauce Intro
04:32 - 1st Shot
05:25 - Yaron’s Career Milestones
07:13 - Yaron’s Journey
17:09 - 2nd shot of Hot Sauce
18:50 - Introducing UVEYE
23:27 - Breaking Down Marketing Channels
33:22 - Rapid Fire Round
34:40 - 3rd shot of hot sauce
37:30 - AI nowadays
40:03 - The Role of PR & LinkedIn in Modern Marketing
47:54 - Yaron’s Life Lessons
55:06 - Goodbyes
Why Should You Tune In? Yaron isn’t just about AI—he’s about using it to push boundaries and create something truly unique.🌌
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Yaron: https://www.linkedin.com/in/yaron-saghiv-58210143/
🌟 Explore UVEYE: https://www.uveye.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

...more
58min
August 02, 2024 The Strategy Behind Revolution: Disruption + Creativity
Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟
Step into space as Melissa spills the SPICY secrets behind transitioning from major media roles to spearheading tech innovations. Melissa’s story will light up your circuits.
Highlights:
00:00 Intro
03:04 - Hot Sauce Intro
03:46 - 1st shot of Hot Sauce
04:58 - Meet Melissa Rosenthal
09:16 - Exploring AI Innovations
11:12 - About Melissa
16:12 - 2nd shot of hot sauce
17:40 - Rapid Fire Round
21:16 - Insights on ClickUp's Strategy
34:31 - 3rd shot of Hot Sauce
37:07 - ADS on early days
39:45 - Introducing OUTLEVER: Melissa's New Venture
44: 41 - Melissa's Childhood and Influences
47:12 - Being Resourceful
51:52 - Goodbyes
Why should you tune in? Melissa isn't just riding the wave—she’s making them. Her forward-thinking and impactful strategies are essential listening for anyone ready to push boundaries.
🔔 Get the full scoop in this episode! Hit play to catch all the insights from Melissa’s innovative approach to business and marketing. 🔔 Don’t miss out—subscribe for more conversations with industry leaders who are redefining the rules.
🌟 Connect with Melissa: https://www.linkedin.com/in/melissarosenthal5/
🌟 Explore about Outlever: https://outlever.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
...more
54min

FAQs about Marketing on Mars:

How many episodes does Marketing on Mars have?

The podcast currently has 115 episodes available.