Marketing on Mars

In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech.

Key Moments:

00:00 - Intro

03:28 - 1st Shot of Hot Sauce

04:52 - How He Got Started in Startups

09:40 - Raising Capital and Revenue Breakdown

10:52 - “This or That” Segment

12:32 - 2nd Shot of Hot Sauce

13:42 - Super.com in One Sentence

14:27 - How Super.com Makes Money

16:04 - Best Channels to Target Users

18:47 - What His Day-to-Day Looks Like

23:23 - Thoughts on AI in Business

24:19 - Rapid Fire Segment

27:10 - 3rd Shot of Hot Sauce

28:31 - Marketing and the Future of Super.com

33:01 - Advice for Entrepreneurs

39:18 - 4th Shot of Hot Sauce

40:52 - The Ups and Downs of His Startup Journey

45:48 - Goodbyes! 👋

Why Watch?

If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Henry: https://www.linkedin.com/in/henrythe9th/ 

🌟 Explore Super.com: http://super.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry.

What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business.

Key Moments:

00:00 - Intro

03:07 - 1st Shot of Hot Sauce

04:43 - Brian’s Career Journey

08:04 - Revenue question!

09:50 - 2nd Shot of Hot Sauce

12:20 - Does Brian Travel Often?

13:20 - Health Carousel’s Business Model

17:52 - “This or That” Segment

18:43 - 3rd Shot of Hot Sauce

20:17 - Team Dynamics at Health Carousel

22:07 - Recruiting Nurses: Health Carousel’s Target Strategy

29:40 - 4th Shot of Hot Sauce

31:08 - Securing Hospital Contracts

32:32 - Health Carousel’s Events and Parties

35:41 - Platform Learnings and Marketing Insights

41:04 - Brian’s Approach to Work-Life Balance

44:07 - Rapid Fire Round

45:14 - 5th Shot of Hot Sauce

47:28 - Brian’s Early Career and Background

50:28 - Health Carousel’s SM Strategy

51:50 - Goodbyes!

Why Watch?

 If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Brian: https://www.linkedin.com/in/brianlecount/ 

🌟 Explore Health Carousel: https://www.healthcarousel.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨

Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production.

Key Moments:

00:00 - Intro

13:50 - 1st Hot Sauce Question 

15:46 - First Shot of Hot Sauce – They answered!

16:41 - Audience Q&A Begins

28:47 - 2nd Shot of Hot Sauce – The Burn Continues!

31:09 - More Audience Q&A

37:37 - Tales from Bad Interviews

42:45 - Third Round of Audience Q&A

51:56 - Overcoming Impostor Syndrome

57:19 - Final Audience Q&A

01:01:38 - Why Networking is Everything

01:08:15 - Goodbyes!

Why Watch?

Whether you’re a seasoned marketer or starting fresh, this episode is packed with actionable insights, personal stories, and advice on standing out in today’s competitive job market. Don’t miss out on these golden tips to land your dream role!💡

Thank You to Our Partners: Growclass & BCJobs

🌟 Learn more: https://growclass.co | https://bcjobs.ca

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Sarah:  https://www.linkedin.com/in/sarahshewey/ 

🌟Connect with Bethany:  https://www.linkedin.com/in/bethany-hale-mba/ 

🌟Connect with Simon:  https://www.linkedin.com/in/simonchou1/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥

From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market.

Key Moments:

00:00 - Intro

03:27 - 1st Shot of Hot Sauce

04:43 - Jeff Winter’s Career Journey

07:24 - Octus Rebranding: Building a Vision with the Team

15:45 - How a CMO Stays Organized: Tools and Team Strategies

20:45 - “This or That” Segment

22:28 - 2nd Shot of Hot Sauce

24:12 - Marketing Evolution: Then vs. Now

29:50 - The Best Channels for Reaching Octus Customers

41:58 - 3rd Shot of Hot Sauce

46:51 - Leveraging IBM Tools and Finding the Right Audience

52:14 - Is Cold Outreach Dead or Still Effective?

56:52 - “Rapid Fire”  Segment

58:32 - 4th Shot of Hot Sauce

01:00:02 - Jeff Winter’s Early Life and Influences

01:07:31 - 5th & 6th Hot Sauce Shots: A New Record!

01:08:30 - Goodbyes!

Why Watch?

If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world.

Thanks  to Our Sponsor:

🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce!

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/ 

🌟 Explore Octus: https://octus.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing.

Highlights:

00:00 - Intro

05:00 - First Alcohol Shot

06:53 - Randy’s Hobbies and Interests

11:16 - Revenue Question

12:09 - Second Alcohol Shot

13:10 - What Got Him Passionate About Marketing

20:03 - Productivity Tips and Tools on Twitter

24:32 - Fun "This or That" Segment

25:45 - Third Alcohol Shot

26:35 - How Salesloft Makes Money

38:15 - Fourth Alcohol Shot

42:05 - Future Trends and Outlook

48:44 - The Power of Human Interactions

51:57 - Rapid Fire Round

54:09 - Fifth Alcohol Shot

55:50 - Randy’s Childhood and Early Influences

58:00 - Goodbyes

Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Randy: https://www.linkedin.com/in/randylittleson/ 

🌟 Explore Salesloft: https://www.salesloft.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.

Highlights:

00:00 - Intro

03:08 - 1st Shot of Hot Sauce

04:47 - Korean Businesses and Crypto Culture

06:35 - What Chainalysis Does

10:01 - 2nd Shot of Hot Sauce

12:01 - Inside the World of Crypto Companies

12:59 - Ian’s Unique Career Journey

18:30 - Marketing Channels That Drive Results

26:09 - Rapid Fire Round

28:55 - 3rd Shot of Hot Sauce

31:16 - Bitcoin Buzz

33:26 - How Ian Became Part of Chainalysis

37:54 - Marketing Strategy at Chainalysis

46:21 - Fun "This or That" Segment

48:36 - 4th Shot of Hot Sauce

51:38 - Ian’s Early Years and Family Influence

57:40 - Farewell and Final Takeaways

Thanks to Our Sponsor: Good Lookin' Hot Sauce

🌶️ Want to feel the heat? Use code MARS for 10% off!

Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/ 

🌟 Explore Chainalysis:-https://www.chainalysis.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀  Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. 

Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥

Highlights:

00:00 - Introduction

02:39 - Hot Sauce Intro

05:20 - First Hot Sauce Challenge

06:24 - Sensedia Overview & Lisa’s Journey

13:29 - Insights on Lisa’s Books

17:21 - “This or That” Segment

20:06 - Second Shot of Hot Sauce

22:30 - How Sensedia Generates Revenue

32:19 - Revenue Reveal Question

32:54 - Rapid Fire Round

35:59 - Third Shot of Hot Sauce

38:38 - Lisa’s Marketing Playbook

47:50 - LinkedIn Strategy Secrets

51:16 - Building Connections on LinkedIn 

54:25 - Fourth Hot Sauce Challenge

57:07 - Lisa’s Personal Background Story

01:03:02 - Final Goodbyes👋

Thanks to Our Sponsor: Good Lookin' Hot Sauce

🌶️ Want to feel the heat? Use code MARS for 10% off!

Why Watch?  Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/  

🌟 Explore Sensedia:-https://www.sensedia.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform.

And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟

Highlights:

00:00 - Intro

02:45 - Hot Sauce Challenge Begins

03:40 - 1st Shot of Hot Sauce 🌶️

04:21 - Llibert’s Career Highlights

08:16 - What Thumbtack Does (Explained)

10:37 - Revenue Reveal & Profitability Surprise 💸

11:46 - 2nd Shot of Hot Sauce

13:31 - Llibert’s Journey: From Past to Present

21:55 - This or That: Fun Choices Segment

23:31 - Simon Takes the 3rd Shot 🌶️

24:22 - Thumbtack’s Secret Sauce for Marketplace Success

34:51 - Rapid Fire Round 🔥

37:30 - 4th Shot of Hot Sauce

39:05 - Marketing Channels & $100M Budget Breakdown

46:20 - 5th Shot of Hot Sauce

47:35 - Llibert’s Life Philosophy & Lessons

53:52 - Closing Thoughts & Goodbyes

Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Llibert: https://www.linkedin.com/in/argerich/ 

🌟 Explore Thumbtack:-https://www.thumbtack.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥

Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe).

From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes!

Highlights:

00:00 - Intro

02:35 - Sponsor Shoutout

04:48 - Panelists Introduction

06:45 - Meet the Panelists

10:50 - 1st Hot Sauce Shot

12:17 - Audience Welcome

13:30 - Panelists Discuss Channels & Their Companies

28:22 - Hot Sauce Question: CMO Salaries?

30:18 - 2nd Hot Sauce Shot

31:40 - Paid Ads Today

40:30 - Alice’s Big Announcement

43:00 - Connie’s Least Favorite Company

43:31 - 3rd Hot Sauce Shot

44:08 - Partnerships & Influencer Strategies

51:12 - Rapid Fire Questions

57:08 - Audience VIP Challenge

01:04:35 - Audience Q&A

01:27:11 - Goodbyes

Why Should You Tune In? Want to learn from CMOs leading $150M+ companies? 

This episode is filled with top-tier strategies and a lot of laughs as our panel faces the heat!🔥

💡 Don’t miss out—subscribe for more unfiltered marketing insights and fun challenges!

🌟 Connect with Our Panelists:

Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/ 

Connie Wang - https://www.linkedin.com/in/conniechanwang/ 

Alice Crowder - https://www.linkedin.com/in/alicecrowder/ 

Elyssa Steiner - https://www.linkedin.com/in/elyssasteiner/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm

Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share!

In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country.

Highlights:

00:00 - Intro

02:47 -  Latest Updates from AutoTrader

03:59 - 1st shot of Hot Sauce

06:03 - Key Highlights Since Last Time

07:18 - Inside AutoTrader’s Strategy

13:40 - 2nd Shot of Hot Sauce

16:27 -  Recent Marketing Campaigns Breakdown  

23:42 - 3rd shot of hot sauce 

25:20 - Digital Ad Placements Strategy

29:34 - Rapid Fire Segment

32:08 - 4th shot of hot sauce

33:53 - Brand Building: B2B vs. B2C Approach 

44:37 - 5th shot of hot sauce

44:34 - Deep Dive into Ian’s Life

50:04 - Words of Advice and Inspiration

56:55 - Goodbyes!

Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Ian: https://www.linkedin.com/in/ianjmacdonald/ 

🌟 Explore AutoTrader: https://www.autotrader.ca/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

Spotify- https://spoti.fi/3dKqHZG 

Instagram- https://bit.ly/3U23sdM 

Linkedin- https://bit.ly/3J7Hotb 

Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm