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Blockchain Meets Marketing: Behind a $200MM Crypto Leader
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.
Highlights:
00:00 - Intro
03:08 - 1st Shot of Hot Sauce
04:47 - Korean Businesses and Crypto Culture
06:35 - What Chainalysis Does
10:01 - 2nd Shot of Hot Sauce
12:01 - Inside the World of Crypto Companies
12:59 - Ian’s Unique Career Journey
18:30 - Marketing Channels That Drive Results
26:09 - Rapid Fire Round
28:55 - 3rd Shot of Hot Sauce
31:16 - Bitcoin Buzz
33:26 - How Ian Became Part of Chainalysis
37:54 - Marketing Strategy at Chainalysis
46:21 - Fun "This or That" Segment
48:36 - 4th Shot of Hot Sauce
51:38 - Ian’s Early Years and Family Influence
57:40 - Farewell and Final Takeaways
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/
🌟 Explore Chainalysis:-https://www.chainalysis.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsIn Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies.
Highlights:
00:00 - Intro
03:08 - 1st Shot of Hot Sauce
04:47 - Korean Businesses and Crypto Culture
06:35 - What Chainalysis Does
10:01 - 2nd Shot of Hot Sauce
12:01 - Inside the World of Crypto Companies
12:59 - Ian’s Unique Career Journey
18:30 - Marketing Channels That Drive Results
26:09 - Rapid Fire Round
28:55 - 3rd Shot of Hot Sauce
31:16 - Bitcoin Buzz
33:26 - How Ian Became Part of Chainalysis
37:54 - Marketing Strategy at Chainalysis
46:21 - Fun "This or That" Segment
48:36 - 4th Shot of Hot Sauce
51:38 - Ian’s Early Years and Family Influence
57:40 - Farewell and Final Takeaways
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure.
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/
🌟 Explore Chainalysis:-https://www.chainalysis.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm