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Winning Global Markets: A New Take on Tech Marketing
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market.
Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥
Highlights:
00:00 - Introduction
02:39 - Hot Sauce Intro
05:20 - First Hot Sauce Challenge
06:24 - Sensedia Overview & Lisa’s Journey
13:29 - Insights on Lisa’s Books
17:21 - “This or That” Segment
20:06 - Second Shot of Hot Sauce
22:30 - How Sensedia Generates Revenue
32:19 - Revenue Reveal Question
32:54 - Rapid Fire Round
35:59 - Third Shot of Hot Sauce
38:38 - Lisa’s Marketing Playbook
47:50 - LinkedIn Strategy Secrets
51:16 - Building Connections on LinkedIn
54:25 - Fourth Hot Sauce Challenge
57:07 - Lisa’s Personal Background Story
01:03:02 - Final Goodbyes👋
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/
🌟 Explore Sensedia:-https://www.sensedia.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsIn Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market.
Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥
Highlights:
00:00 - Introduction
02:39 - Hot Sauce Intro
05:20 - First Hot Sauce Challenge
06:24 - Sensedia Overview & Lisa’s Journey
13:29 - Insights on Lisa’s Books
17:21 - “This or That” Segment
20:06 - Second Shot of Hot Sauce
22:30 - How Sensedia Generates Revenue
32:19 - Revenue Reveal Question
32:54 - Rapid Fire Round
35:59 - Third Shot of Hot Sauce
38:38 - Lisa’s Marketing Playbook
47:50 - LinkedIn Strategy Secrets
51:16 - Building Connections on LinkedIn
54:25 - Fourth Hot Sauce Challenge
57:07 - Lisa’s Personal Background Story
01:03:02 - Final Goodbyes👋
Thanks to Our Sponsor: Good Lookin' Hot Sauce
🌶️ Want to feel the heat? Use code MARS for 10% off!
Why Watch? Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/
🌟 Explore Sensedia:-https://www.sensedia.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm