Marketing on Mars

Building a $150M Startup: The Super.com Playbook


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In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech.

Key Moments:

00:00 - Intro

03:28 - 1st Shot of Hot Sauce

04:52 - How He Got Started in Startups

09:40 - Raising Capital and Revenue Breakdown

10:52 - “This or That” Segment

12:32 - 2nd Shot of Hot Sauce

13:42 - Super.com in One Sentence

14:27 - How Super.com Makes Money

16:04 - Best Channels to Target Users

18:47 - What His Day-to-Day Looks Like

23:23 - Thoughts on AI in Business

24:19 - Rapid Fire Segment

27:10 - 3rd Shot of Hot Sauce

28:31 - Marketing and the Future of Super.com

33:01 - Advice for Entrepreneurs

39:18 - 4th Shot of Hot Sauce

40:52 - The Ups and Downs of His Startup Journey

45:48 - Goodbyes! 👋

Why Watch?

If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Henry: https://www.linkedin.com/in/henrythe9th/ 

🌟 Explore Super.com: http://super.com/ 

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com 

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Youtube Channel- https://bit.ly/3zzum4u 

Apple Podcast: https://bit.ly/3HmX3Fm


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Marketing on MarsBy Marketing on Mars