In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing.

Highlights:

00:00 - Intro

05:00 - First Alcohol Shot

06:53 - Randy’s Hobbies and Interests

11:16 - Revenue Question

12:09 - Second Alcohol Shot

13:10 - What Got Him Passionate About Marketing

20:03 - Productivity Tips and Tools on Twitter

24:32 - Fun "This or That" Segment

25:45 - Third Alcohol Shot

26:35 - How Salesloft Makes Money

38:15 - Fourth Alcohol Shot

42:05 - Future Trends and Outlook

48:44 - The Power of Human Interactions

51:57 - Rapid Fire Round

54:09 - Fifth Alcohol Shot

55:50 - Randy’s Childhood and Early Influences

58:00 - Goodbyes

Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Randy: https://www.linkedin.com/in/randylittleson/ 

🌟 Explore Salesloft: https://www.salesloft.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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