Marketing on Mars

In our latest Marketing on Mars episode, Simon had an insightful chat with Eileen Gilbertson, the CMO of Meetup, the platform connecting people to do more of what they love.

Discover Meetup's top 3 marketing channels, their secrets to successful community building, and how they've achieved their goals in brand awareness, events, and content marketing.

Eileen also shares some fascinating insights into Meetup's revenue, her CMO journey, and much more!

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Empowering personal and professional growth through real human connections.

Check out Meetup: https://www.meetup.com/find/
Connect with Eileen Gilbertson: https://www.linkedin.com/in/egilbertson/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

In this episode of Marketing on Mars, join Simon as he sits down with the incredible Andy Cunningham, Founder of Cunningham Collective, a renowned Marketing Consultancy Firm based in Silicon Valley.

They dive deep into Andy's remarkable journey, from building and selling her first company for a whopping $75 million to her transformative experiences afterward.

Discover Andy's secrets of networking that have helped her amass a super-sized network, and gain insights into her current endeavors and major clients.

Cunningham Collective is an award-winning marketing, brand and communication strategy firm that helps technology-driven enterprises and startups deliver transformational results.
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Build a market-leading brand. Start with strategy. Position to win. Control the narrative.

Check out Cunningham Collective: https://www.cunninghamcollective.com
Connect with Andy Cunningham: https://www.linkedin.com/in/andreacunningham/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

Join us for an insightful episode of Marketing on Mars with Ian MacDonald, CMO of AutoTrader. Discover AutoTrader's remarkable journey, its current business structure, and why it's investing a substantial 1.2 million USD annually in marketing for 2023.

📈 Ian shares insights into his personal journey as a CMO and offers valuable perspectives on compensation in this role. We delve into AutoTrader's revenue, future plans, and Ian's take on AI's impact on branding.

💼 Whether you're a marketing enthusiast or a pro, this episode delivers industry secrets and valuable insights that can keep you ahead in marketing.
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It is the leading advertising partner for Canadian automotive retailers and manufacturers.

Check out AutoTrader: https://go.trader.ca
Connect with Ian Macdonald: https://www.linkedin.com/in/ianjmacdonald/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

Join us in this episode of Marketing on Mars as we sit down with Karl Van den Bergh, CMO of Gigamon, the deep observability market leader.

Explore Gigamon's remarkable transformation journey, Karl's CMO insights, and how challenging decisions paved the way for new opportunities.

Learn from Karl's experiences, master event management, and demystify the Hypecycle.
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Supercharge your cloud, security and observability tools to realize the transformational promise of the cloud.

Check out Gigamon: https://www.gigamon.com
Connect with Karl Van den Bergh: https://www.linkedin.com/in/karlvandenbergh/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #ai #observability #gigamon #marketingstrategy #communities #event #hackers

In this episode of Marketing on Mars, we're joined by Jonathan Becker, CEO and Founder of Thrive Digital, a major digital marketing agency with clients like Uber, Lululemon, Asana, and Slack. 👌🏻

Jonathan shares his remarkable journey, including meeting industry giants Bill Gates and Steve Jobs' wife through referrals. 🤝

Learn how to turn luck into opportunities, distinguish a top-notch agency, and leverage personal connections for referrals.

Discover Jonathan's insights on handling rejection, identifying star team members, running a successful company, and navigating business ups and downs.

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Thrive Digital specializes in lead generation, user acquisition, driving e-commerce sales, and brand building through evidence-based refinement of each campaign's performance data.

Check out Thrive Digital: https://thrivedigital.com
Connect with Jonathan Becker: https://www.linkedin.com/in/jonathanbecker123/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #marketingagency #northamerica #digitalmarketing #billgates #sethrogan #stevejobs #leadgeneration #uber #lululemon #slack #asana #referral

Get ready for a spooktacular Halloween special episode of Marketing on Mars! 🎃

In this hair-raising episode, we had the pleasure of having Bill Macaitis, the brilliant Advisor and Board Member of major companies like Slack, Zendesk, and Salesforce. Instead of our usual hot sauce challenge, Bill took a shot of whiskey every time he couldn't answer a question! 🥃💀

We delved into Bill's marketing superpower, his insights on companies in the early 2000s, a spine-tingling comparison of SEO then and now, and the chilling future of Google vs. AI. 💀📈

Is AI the monster under your business bed? Bill shared his thoughts on that too! 🤖👻

We also uncovered the modern secrets of Account-Based Marketing (ABM) that most companies are in the dark about, and Bill revealed the ONE thing you must do to make your brand stand out in the crowded graveyard of marketing! 💡👹

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Bill believes in mission-driven companies who are changing the world for the better with innovative technology and business models.

Connect with Bill Macaitist: https://www.linkedin.com/in/bmacaitis/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #halloweenspecial #brandbuilding #abm #seo #marketingadvisor #boardmember #slack #zendesk #salesforce #google #ai

Dive into the world of marketing with a twist as we welcome Thomas Winstanley, CMO of Theory Wellness, a pioneering cannabis brand.

In our latest episode of Marketing on Mars, we explore the strategies behind Theory Wellness' incredible success, driving eight-figure revenue in the ever-evolving landscape.

Discover how to build a brand in 2023, the crucial role of people in customer service, and why authenticity is the lifeblood of any brand.

Join us for a fascinating conversation that delves into the heart of modern marketing and find out what success truly means for Thomas as a CMO. 🚀

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Theory Wellness is an East Coast medical and recreational cannabis brand; that cultivates cannabis, operates extraction labs, manufactures infused marijuana products.

Check out Theory Wellness: https://theorywellness.org
Connect with Thomas Wistanley: https://www.linkedin.com/in/thomas-winstanley/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #brandbuilding #cannabis #cannabisindustry #wellness

Don't miss the latest episode of Marketing on Mars featuring Mac Christian, CMO of National Land Realty, the 2nd largest land realty in the US with 400 agents and Billion $$$ land sales annually.

In this engaging conversation, we delve into Mac's journey, from graphic designer to CMO, and his passion for the outdoors.

Discover the secrets behind National Land Realty's remarkable success, with $1.4 billion in sales in 2022. We explore the impact of inflation, strategies for team support, and the integration of content creation, all while revealing their intriguing marketing budget tactics.

Mac also shares insights on the evolving landscape of marketing and data's role in the industry.

Tune in for a deep dive into the world of real estate marketing and more!
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We’ve created the world’s best way to buy, sell, lease, and experience land.

Check out National Land Realty: https://nationalland.com
Connect with Mac Christian: https://www.linkedin.com/in/mac-christian/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #realestate #landrealty #realestatebusiness #inflation #

In the latest episode of Marketing on Mars, we sit down with Jake Karls, co-founder of Mid-Day Squares, the groundbreaking chocolate company that's raw, vegan, gluten-free, and organic but tastes just like real chocolate.

In this episode, Jake shares his journey from being the class clown to co-founding a company that's sold over 26 million chocolate bars, raised $17.5 million USD, and achieved a $45 million valuation. Discover their strategy, focusing on authenticity, adapting to challenges like COVID-19, and infusing love into their product.

Learn about their family-centric approach to business, with Jake's siblings and even his mom playing pivotal roles. Jake also dives into content creation, community-building through investors, and their influencer strategy. It's a chocolate-filled adventure you don't want to miss! 🍫🎙️
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Mid-Day Squares is the idea of what a healthy afternoon craving killer should taste like. I

Check out Mid-day Squares: https://www.middaysquares.com
Connect with Jake Karls: https://www.linkedin.com/in/jake-karls-653106ba/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #familybusiness #authenticity

Welcome to the latest episode of Marketing on Mars! 🚀

Join us as we chat with Johan Abadie, CMO of ProcessMaker, a leading player in AI automation.

Explore how ProcessMaker secured $45M in 2021 and boasts $15-$25M in revenue. Uncover their strategies for managing website traffic and precise audience targeting.

Gain insights into their 2023 digital event strategies and brand awareness tactics and discover the power of platforms like Facebook in audience engagement.
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Enter the era of Hyper-Productivity™ with the transformative
power of Intelligent Automation.

Check out ProcessMaker: https://www.processmaker.com/#
Connect with Johan Abadie: https://www.linkedin.com/in/johanabadie/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #digitalmarketing #ai #facebook #brandawareness #targetaudience