Join us for an insightful episode of Marketing on Mars with Ian MacDonald, CMO of AutoTrader. Discover AutoTrader's remarkable journey, its current business structure, and why it's investing a substantial 1.2 million USD annually in marketing for 2023.

📈 Ian shares insights into his personal journey as a CMO and offers valuable perspectives on compensation in this role. We delve into AutoTrader's revenue, future plans, and Ian's take on AI's impact on branding.

💼 Whether you're a marketing enthusiast or a pro, this episode delivers industry secrets and valuable insights that can keep you ahead in marketing.
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It is the leading advertising partner for Canadian automotive retailers and manufacturers.

Check out AutoTrader: https://go.trader.ca
Connect with Ian Macdonald: https://www.linkedin.com/in/ianjmacdonald/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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