Get ready for a spooktacular Halloween special episode of Marketing on Mars! 🎃

In this hair-raising episode, we had the pleasure of having Bill Macaitis, the brilliant Advisor and Board Member of major companies like Slack, Zendesk, and Salesforce. Instead of our usual hot sauce challenge, Bill took a shot of whiskey every time he couldn't answer a question! 🥃💀

We delved into Bill's marketing superpower, his insights on companies in the early 2000s, a spine-tingling comparison of SEO then and now, and the chilling future of Google vs. AI. 💀📈

Is AI the monster under your business bed? Bill shared his thoughts on that too! 🤖👻

We also uncovered the modern secrets of Account-Based Marketing (ABM) that most companies are in the dark about, and Bill revealed the ONE thing you must do to make your brand stand out in the crowded graveyard of marketing! 💡👹

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Bill believes in mission-driven companies who are changing the world for the better with innovative technology and business models.

Connect with Bill Macaitist: https://www.linkedin.com/in/bmacaitis/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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