In the latest episode of Marketing on Mars, we sit down with Jake Karls, co-founder of Mid-Day Squares, the groundbreaking chocolate company that's raw, vegan, gluten-free, and organic but tastes just like real chocolate.

In this episode, Jake shares his journey from being the class clown to co-founding a company that's sold over 26 million chocolate bars, raised $17.5 million USD, and achieved a $45 million valuation. Discover their strategy, focusing on authenticity, adapting to challenges like COVID-19, and infusing love into their product.

Learn about their family-centric approach to business, with Jake's siblings and even his mom playing pivotal roles. Jake also dives into content creation, community-building through investors, and their influencer strategy. It's a chocolate-filled adventure you don't want to miss! 🍫🎙️
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Mid-Day Squares is the idea of what a healthy afternoon craving killer should taste like. I

Check out Mid-day Squares: https://www.middaysquares.com
Connect with Jake Karls: https://www.linkedin.com/in/jake-karls-653106ba/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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