Marketing on Mars

Get ready for an information-packed episode of Marketing on Mars!

In this edition, we dive into the world of OntoText with special guest Doug Kimball, CMO of the company.

Join us as we explore the fascinating concept of knowledge graft and how OntoText utilizes it to fuel their success. Discover their impressive clientele, including BBC, JP Morgan, Fujitsu, and Financial Times.

Learn about OntoText's remarkable revenue of around €11 million in Annual Recurring Revenue, their event strategies, emerging digital marketing trends, the power of LinkedIn authority, and the effectiveness of content as their best-performing channel.

Uncover the key characteristics that have propelled Doug Kimball to success in the marketing industry.

Don't miss this episode full of insights and inspiration! 🔥

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Enabling knowledge graph powered decision making to drive enterprise value through semantic technologies using GraphDB.

Check out OntoText: https://www.ontotext.com
Connect with Doug Kimball: https://www.linkedin.com/in/dougkimball/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #marketingtrends #eventmarketing #marketingstrategy

Welcome to the latest episode of Marketing on Mars where we sit down with Kevin Sellers, CMO of Ping Identity, a leader in digital security with a $400M annual revenue. In this conversation, we uncover the secrets behind their success.

Kevin talks about Ping Identity's partnerships with global giants like Bank of America and JP Morgan Chase, and their unique marketing strategies. He also discusses the significant role engaging content and self-service play in customer experience, along with the power of AI in Account-Based Marketing.

We delve into how analytics help shape an ideal customer profile and the importance of focusing on one market segment. Kevin shares his insights on the impact of word-of-mouth, delivering excellent customer experience, and the necessity of a strong brand.

Don't miss out on these invaluable insights. Tune in now!

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We help you protect your users and every digital interaction they have while making experiences frictionless.

Check out Ping Identity: https://www.pingidentity.com/en.html
Connect with Kevin Sellers: https://www.linkedin.com/in/kevinsellers116/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #abm #ai #artificialintelligence #marketingstrategy

Dive into our latest episode as we unravel SparkCognition's journey to a $1.43B valuation with its CMO, Stephen Gold.

Uncover the power of diverse business disciplines, the impact of AI across industries, and the challenges of modern fundraising. We explore their unique marketing strategies, the importance of B2B education, and innovative ways to stand out in a crowded market.

Don't miss these insights!

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We augment human intelligence, driving digital transformation and bottom-line results.

Check out SparkCognition: https://www.sparkcognition.com/
Connect with Stephen Gold: https://www.linkedin.com/in/stephengold/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #ai #artificialintelligence #fundraising #marketingstrategy

In the latest episode of Marketing on Mars, join us as we delve into the world of SEMRush with Olga Denisova, VP of Digital Marketing at SEMRush.

Discover the secrets behind SEMRush's phenomenal success, boasting a $1.4 billion market cap and annual revenue of $234 million with a staggering 35% growth rate.

Olga shares invaluable insights, including why SEMRush is the most searched tool and reveals their top 5 marketing channels.

Explore the customer journey, debate the impact of big events versus small ones, and uncover the power of 15-second videos.

Does Olga fear ChatGPT's effect on SEMRush or shy away from innovation?

Find out as she reveals must-have skills for marketers, with a spicy twist - a shot of hot sauce for unanswered questions!

Tune in now for a mind-expanding episode!

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Get measurable results from online marketing.

Check out SEMrush: Semrush - Online Marketing Can Be Easy
Connect with Olga Denisova: https://www.linkedin.com/in/olgamarketingpro/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- Marketing on Mars
Spotify- Marketing on Mars
Tiktok- Marketing on Mars's Creator Profile
Instagram- Instagram (@marketingonmars_)
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- Marketing on Mars
Apple Podcast: ‎Marketing on Mars on Apple Podcasts

Welcome to the latest episode of Marketing on Mars!

In this episode, we have the incredible Jenn Steele, CEO of Kiss Metrics, a cutting-edge customer journey tracking tool similar to Google Analytics.

Join us as we delve with Jenn into the world of marketing attribution for PPC campaigns, the remarkable journey of raising $20 million since 2022, and the effects of marketing downturn.

Gain valuable insights as Jenn discusses various marketing channels, her perspective on events, and the communities she actively participates in. Discover the key characteristics of a great leader and uncover the secrets behind Jenn's remarkable success.

Don't miss out on this captivating episode where Jenn Steele shares her wealth of knowledge and unravels the mysteries of marketing.

Subscribe now and stay ahead of the curve with Marketing on Mars!
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Simple analytics that tracks human behavior to increase revenue

Check out Kissmetrics: https://www.kissmetrics.io
Connect with Jenn Steele: https://www.linkedin.com/in/jennsteele/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #analyticstool #googleanalytics #analytics #marketingtips

Join Gautam Lohia, CEO and Founder of Apply Digital, in the latest episode of Marketing on Mars as he shares invaluable insights on building company culture, outsourcing talent, and embracing a growth mindset.

Discover how Apply Digital generated a 9-figure in revenue with just 25 customers, and gain expert tips on closing deals and navigating through challenging times.

Get an exclusive peek into Gautam's thoughts on partnerships, his annual earnings as a CEO, and witness his brave hot sauce challenge.

Don't miss this power-packed episode that will transform your business mindset.

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We are a digital innovation company focused on products, platforms, and commerce.

Check out Apply Digital: https://www.applydigital.com

Connect with Gautam Lohia: https://www.linkedin.com/in/gautamlohia/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

Join us for the latest episode of Marketing on Mars featuring David Vogelpohl, CMO at Fast Spring, a global payment platform.

Discover Fast Spring's solution to a pressing problem, David's 30/60/90-day rule, their diverse marketing channels, his insights on SEO + AI, and the power of casual events.

Watch as David takes on four challenging questions, accompanied by four shots of hot sauce, in this captivating and entertaining episode!
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We handle all payment needs from checkout to taxes so you can go farther faster.

Check out FastSpring: https://fastspring.com
Connect with David Vogelpohl: https://www.linkedin.com/in/davidvogelpohl/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #paymentplatform #casualevents #ai #seo

Join us for the latest episode of Marketing on Mars featuring Alexandre Renaud, Co-Founder and CEO of Nolk!

In this captivating episode, Alexandre discusses his work relationship with fellow Co-Founder François Arbour, fundraising and acquisition strategies, effective email marketing, the role of culture in HR, and insights on emerging brands.

Gain valuable knowledge and be inspired by Alexandre's expertise in marketing and entrepreneurship.
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We find growing, direct-to-consumer businesses and help them scale to greater success.

Check out Nolk: https://www.nolk.com
Connect with Alexandre Renaud: https://www.linkedin.com/in/alexandrerenaud/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #email #emailmarketing #business

Welcome to a very special episode of Marketing on Mars - our 50th episode!

To celebrate this milestone, we have Khalid El Khatib, the Chief Marketing Officer of Stack Overflow, joining us for a fascinating discussion.

Khalid shares his thoughts on their unique monetization strategy and how they have grown to become one of the world's largest online communities for developers.

Stack Overflow's success has not gone unnoticed, and Khalid talks about their journey to raising $153 million in capital, with Microsoft being one of their largest partners.

Marketing plays a critical role in driving business growth, and Khalid gives us a glimpse into Stack Overflow's marketing channels and how they allocate their marketing budget. He also shares some fun insights into Stack Overflow's happy hour and events, and their plans for the relevance of events post-pandemic.

But what makes this episode even more exciting is when Khalid takes on the challenge of answering two big questions and takes two shots of hot sauce in the process!

If you're interested in learning about monetization strategies, marketing channels, and growth journeys, then you won't want to miss this episode of Marketing on Mars with Khalid El Khatib. Tune in now!

Tune in now!
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Our asynchronous knowledge management and collaboration offering, Stack Overflow for Teams, is transforming how people work.

Check out Stack Overflow: https://stackoverflow.com
Connect with Khalid El Khatib: https://www.linkedin.com/in/khalidelkhatib/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

#marketingonmars #marketingpodcast #stackoverflow #developers #techcompany

Welcome to the latest episode of Marketing on Mars!

In this episode, we are thrilled to have Susan Beermann, the Chief Marketing Officer of Content Stack, as our special guest.

Susan shares her thoughts on remote working and how it has impacted her team's productivity and collaboration. She also talks about how Content Stack managed to raise an impressive $169 million and their top marketing channels that have helped them grow.

Susan delves into the importance of having a well-defined Ideal Customer Profile (ICP) and Go-To-Market (GTM) strategy, and how these have helped Content Stack reach and engage with their target audience effectively.

Data plays a crucial role in marketing, and Susan explains how Content Stack utilizes data to make informed decisions and drive their marketing campaigns.

But the highlight of the episode has to be when Susan took on the challenge of answering four controversial questions and took four shots of hot sauce in the process!

If you're looking for insights into marketing strategies, remote working, and the importance of data, then you won't want to miss this episode of Marketing on Mars with Susan Beermann.

Tune in now!
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Contentstack has achieved the industry’s highest customer satisfaction rating.

Check out Contentstack: https://www.contentstack.com
Connect with Susan Beermann: https://www.linkedin.com/in/susancbeermann/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Apple Podcast- https://bit.ly/3HmX3Fm
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

#marketingonmars #marketingpodcast #remotework #marketingchannel #gtm #icp #marketingcampaign #contentmanagementsystem