Welcome to the latest episode of Marketing on Mars where we sit down with Kevin Sellers, CMO of Ping Identity, a leader in digital security with a $400M annual revenue. In this conversation, we uncover the secrets behind their success.

Kevin talks about Ping Identity's partnerships with global giants like Bank of America and JP Morgan Chase, and their unique marketing strategies. He also discusses the significant role engaging content and self-service play in customer experience, along with the power of AI in Account-Based Marketing.

We delve into how analytics help shape an ideal customer profile and the importance of focusing on one market segment. Kevin shares his insights on the impact of word-of-mouth, delivering excellent customer experience, and the necessity of a strong brand.

Don't miss out on these invaluable insights. Tune in now!

--
We help you protect your users and every digital interaction they have while making experiences frictionless.

Check out Ping Identity: https://www.pingidentity.com/en.html
Connect with Kevin Sellers: https://www.linkedin.com/in/kevinsellers116/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

#marketingonmars #marketingpodcast #abm #ai #artificialintelligence #marketingstrategy