Get ready for an information-packed episode of Marketing on Mars!

In this edition, we dive into the world of OntoText with special guest Doug Kimball, CMO of the company.

Join us as we explore the fascinating concept of knowledge graft and how OntoText utilizes it to fuel their success. Discover their impressive clientele, including BBC, JP Morgan, Fujitsu, and Financial Times.

Learn about OntoText's remarkable revenue of around €11 million in Annual Recurring Revenue, their event strategies, emerging digital marketing trends, the power of LinkedIn authority, and the effectiveness of content as their best-performing channel.

Uncover the key characteristics that have propelled Doug Kimball to success in the marketing industry.

Don't miss this episode full of insights and inspiration! 🔥

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Enabling knowledge graph powered decision making to drive enterprise value through semantic technologies using GraphDB.

Check out OntoText: https://www.ontotext.com
Connect with Doug Kimball: https://www.linkedin.com/in/dougkimball/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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