Marketing on Mars

Get ready for an exciting new episode of Marketing on Mars, featuring Adele Nasr, Chief Marketing Officer of Aventon, the fastest-growing e-bike brand in North America. With an incredible 350,000 bikes sold in just the last three years since Covid, Adele shares her insights into the secrets behind Aventon’s remarkable 42x revenue growth since 2019.

In this episode, Adele discusses the innovative marketing channels and budget that have fueled Aventin's success, along with the company's unique approach to building brand awareness. She also shares her experience with TikTok and the lessons learned from mastering YouTube's algorithm.

But that's not all! Watch as Adele takes on a spicy challenge, taking four shots of hot sauce after being stumped by four challenging questions.

Don't miss this exciting episode of Marketing on Mars, packed with insights and entertainment from one of the most successful marketing professionals in the business!

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No matter what we look like now, a year from now, or a decade from now, this is what keeps us moving forward.

Check out Aventon: https://www.aventon.com
Connect with Adele Nasr: https://www.linkedin.com/in/adelenasr/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

#marketingonmars #marketingpodcast #ebike #brandawareness #tiktok #youtube #hotsauce #marketingchannel #companygrowth

In this episode, we sit down with Joe Hodas, the Chief Marketing Officer of Wana Brands, to discuss the ever-evolving landscape of the cannabis industry.

Joe shares his insights on the competition in Canada's marketplace and the marketing channels that they're spending on, including social media and programmatic ads. He also dives into the best usage of cannabis for working professionals and the importance of mentorship in the industry.

But that's not all - during the interview, we challenged Joe with three tough questions that left him stumped. To add some spice to the conversation, Joe took on the challenge and did three shots of hot sauce in a row!

Join us for this exciting and informative episode of Marketing on Mars featuring Joe Hodas. Don't forget to like, comment, and subscribe to stay updated on the latest trends and insights in the world of marketing.
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Wana products come in an ever-growing variety of doses, onset times, class-specific terpene blends, and cannabinoid ratios... so you can customize your ideal cannabis experience.

Check out Wana Brands: https://www.wanabrands.com
Connect with Joe Hodas: https://www.linkedin.com/in/joehodas/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

#marketingonmars #marketingpodcast #cannabis #canada #marketingchannel #marketingtips

In this episode, we have a special guest, Karina Kogan, who is a Fractional CMO of P.volve, a women's fitness company that emphasizes functional fitness.

Karina shares her expertise in the fitness industry, including the keys to success in fitness marketing and staying in shape. She also discusses the difference between being a full-time CMO and a fractional CMO, drawing from her extensive experience in both roles.

As a former executive at Peloton, Karina also shares insights into the importance of paid advertising and her take on AI in the fitness industry. She emphasizes the significance of community in building a successful fitness brand and provides valuable tips on how to foster a sense of community among customers.

And don't forget about the hot sauce! Karina is up for any challenge, but when she can't answer a question, she takes a shot of hot sauce. Tune in to see if any questions stump her and how she handles the heat.
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P.volve is a rapidly growing start-up and omnichannel health & wellness brand with an on-demand movement platform, a patented equipment line, three studio locations, franchise opportunities worldwide and a recovery supplement.

Check out P.volve: https://www.pvolve.com
Connect with Karina Kogan: https://www.linkedin.com/in/kogankarina/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

In this episode, we sit down with Iggy Domagalski, the CEO of Wajax, one of Canada's oldest and most respected companies. With over 3,000 employees and a people-first culture, Wajax is known for its commitment to excellence and customer satisfaction.

In this interview, Iggy shares his insights into Wajax's marketing channels, the importance of storytelling in marketing, and the company's unique culture. He also discusses the responsibility of leading such a large organization and the challenges and rewards of being a CEO.

Don't miss out on the opportunity to learn from one of Canada's most successful CEOs and gain valuable insights into the world of marketing and business leadership.

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Powered by a team of experienced professionals, Wajax is an end-to-end service and solutions provider continually innovating to serve Canadian industry from coast-to-coast.

Check out Ajax: https://www.wajax.com

Connect with Iggy Domagalski: https://www.linkedin.com/in/iggydomagalski/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Every week, we conduct interviews with marketing experts who have worked in the field.

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Welcome to the latest episode of Marketing on Mars! In this video, we're thrilled to have Michael Epstein, Co-Founder of PostPilot, join us to share his insights on private equity, direct mail, and more.

With more than $10 million in revenue and thousands of happy customers, PostPilot has quickly become a leader in the direct mail space. In this interview, Michael discusses the company's approach to ROI, their various marketing channels, and their successful sponsorships.

If you're interested in learning more about how to raise money through private equity, how to effectively use direct mail in your marketing strategy, or just want to hear from an industry expert on how to grow your business, this video is a must-watch.

So sit back, relax, and join us as we dive deep into the world of marketing and entrepreneurship with Michael Epstein of PostPilot. Don't forget to like and subscribe for more exciting episodes of Marketing on Mars!

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Cut through the digital clutter and boost LTV with powerful, easy to use, postcard marketing automation for ecommerce.

Check out PostPilot: https://www.postpilot.com
Connect with Michael Epstein: https://www.linkedin.com/in/mepstein1/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

In this episode of Marketing on Mars, we're joined by Christian Brown, Co-Founder and Chief Marketing Officer of Glewee, an influencer marketplace company that has raised $9.5m with 10,000 creators and 850+ brands transacting.

Christian shares his insights on what makes a brand successful on social media, understanding your Ideal Customer Profile (ICP), creating authentic content, and the differences between B2B and B2C marketing. He also discusses the importance of understanding various marketing channels and how they can impact your overall strategy.

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Glewee enables Brands and Creators to connect, collaborate, & execute paid social campaigns all on one platform 📲 🤝 💻

Check out Glewee: https://glewee.com

Connect with Christian Brown: https://www.linkedin.com/in/chrisfromglewee/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Welcome to the latest episode of Marketing on Mars, where we're joined by the amazing Jessica Zuckier, CMO of Cision Canada and an expert in PR & marketing with a wealth of experience in the Toronto and Vancouver markets.

In this episode, Jessica shares insights on engagement strategies for businesses looking to succeed in these highly competitive markets, as well as discussing her own company, Cision Canada, and their focus on SEO as their biggest investment. We also explore the power of sponsorships and the importance of having a diversified marketing strategy across four key channels.

If you're looking to gain a deeper understanding of PR and marketing in the Canadian market, then this is an episode you won't want to miss

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Amplify Your PR and Marketing Power. Get the Results You Want.

Check out Cision Canada: https://www.cision.ca
Connect with Jessica Zuckier: https://www.linkedin.com/in/jessica-zuckier/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

Welcome to the latest episode of Marketing on Mars!

In this episode, we sit down with Ryan Yackel, the CMO of Databand, to talk about community as a channel, with a special focus on LinkedIn.

But that's not all!

Ryan shares Databand's secrets to success and how they built a thriving community that has helped them grow into the company they are today. He also discusses the importance of understanding your Ideal Customer Profile (ICP) and how it can help you create a stronger community.

If you're looking for insights on how to build a strong community on LinkedIn, or just want to hear about the journey of a successful startup, this is an episode you won't want to miss!

So sit down and grab your favorite hot sauce 🥵

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Detect and resolve data quality incidents in real time.

Check out Databand: https://databand.ai

Connect with Ryan Yackel: https://www.linkedin.com/in/ryanyackel/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

In this episode of Marketing on Mars, we sit down with JC Garrett, CEO of Farshore, as he shares insights into his company's annual startup collaborations, their ultimate business objective, and the key principles of entrepreneurship.

Join us as he discusses the theory of disrupted innovation, the value of content marketing, and the importance of investing in your personal brand. Don't miss this chance to gain valuable marketing knowledge from a seasoned pro!

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We build products so our partners can build companies.

Check out Farshore: https://www.farshore.com

Connect with JC Garrett: https://www.linkedin.com/in/jcgarrett/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

In this episode of Marketing on Mars, we sit down with our special guest Andy Mowat, CEO and Co-Founder of Gated, who’s also a marketing expert with years of experience.

We discuss the importance of brand value and the marketing channels that have been tested and proven effective. We also delve into the topic of LinkedIn connections and how they have lost value over time, as well as Andy's new secret project.

Finally, we explore Andy's approach to community building and the strategies he has used to build engaged and loyal audiences. Tune in for an insightful and informative discussion on the world of marketing and branding.

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You get too much irrelevant email. Gated is a free solution that challenges unknown senders to donate to reach you.

Check out Gated: https://www.gated.com

Connect with Andy Mowat: https://www.linkedin.com/in/amowat/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u

#marketingonmars #andymowat #branding #marketingchannels #linkedin #communitybuilding #podcast #digitalmarketing #marketingstrategy #marketingtips