Marketing on Mars

#42 - The Ultimate Guide to PR in 2023 with Jessica Zuckier


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Welcome to the latest episode of Marketing on Mars, where we're joined by the amazing Jessica Zuckier, CMO of Cision Canada and an expert in PR & marketing with a wealth of experience in the Toronto and Vancouver markets.

In this episode, Jessica shares insights on engagement strategies for businesses looking to succeed in these highly competitive markets, as well as discussing her own company, Cision Canada, and their focus on SEO as their biggest investment. We also explore the power of sponsorships and the importance of having a diversified marketing strategy across four key channels.

If you're looking to gain a deeper understanding of PR and marketing in the Canadian market, then this is an episode you won't want to miss

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Amplify Your PR and Marketing Power. Get the Results You Want.

Check out Cision Canada: https://www.cision.ca
Connect with Jessica Zuckier: https://www.linkedin.com/in/jessica-zuckier/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

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