Marketing on Mars

#47 - Driving NINE FIGURES in Retail Sales with Cannabis Marketing


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In this episode, we sit down with Joe Hodas, the Chief Marketing Officer of Wana Brands, to discuss the ever-evolving landscape of the cannabis industry.

Joe shares his insights on the competition in Canada's marketplace and the marketing channels that they're spending on, including social media and programmatic ads. He also dives into the best usage of cannabis for working professionals and the importance of mentorship in the industry.

But that's not all - during the interview, we challenged Joe with three tough questions that left him stumped. To add some spice to the conversation, Joe took on the challenge and did three shots of hot sauce in a row!

Join us for this exciting and informative episode of Marketing on Mars featuring Joe Hodas. Don't forget to like, comment, and subscribe to stay updated on the latest trends and insights in the world of marketing.
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Wana products come in an ever-growing variety of doses, onset times, class-specific terpene blends, and cannabinoid ratios... so you can customize your ideal cannabis experience.

Check out Wana Brands: https://www.wanabrands.com
Connect with Joe Hodas: https://www.linkedin.com/in/joehodas/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

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Marketing on MarsBy Marketing on Mars