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From ReOrg to Octus: A $200MM Marketing Playbook
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥
From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market.
Key Moments:
00:00 - Intro
03:27 - 1st Shot of Hot Sauce
04:43 - Jeff Winter’s Career Journey
07:24 - Octus Rebranding: Building a Vision with the Team
15:45 - How a CMO Stays Organized: Tools and Team Strategies
20:45 - “This or That” Segment
22:28 - 2nd Shot of Hot Sauce
24:12 - Marketing Evolution: Then vs. Now
29:50 - The Best Channels for Reaching Octus Customers
41:58 - 3rd Shot of Hot Sauce
46:51 - Leveraging IBM Tools and Finding the Right Audience
52:14 - Is Cold Outreach Dead or Still Effective?
56:52 - “Rapid Fire” Segment
58:32 - 4th Shot of Hot Sauce
01:00:02 - Jeff Winter’s Early Life and Influences
01:07:31 - 5th & 6th Hot Sauce Shots: A New Record!
01:08:30 - Goodbyes!
Why Watch?
If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world.
Thanks to Our Sponsor:
🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce!
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/
🌟 Explore Octus: https://octus.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsIn Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥
From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market.
Key Moments:
00:00 - Intro
03:27 - 1st Shot of Hot Sauce
04:43 - Jeff Winter’s Career Journey
07:24 - Octus Rebranding: Building a Vision with the Team
15:45 - How a CMO Stays Organized: Tools and Team Strategies
20:45 - “This or That” Segment
22:28 - 2nd Shot of Hot Sauce
24:12 - Marketing Evolution: Then vs. Now
29:50 - The Best Channels for Reaching Octus Customers
41:58 - 3rd Shot of Hot Sauce
46:51 - Leveraging IBM Tools and Finding the Right Audience
52:14 - Is Cold Outreach Dead or Still Effective?
56:52 - “Rapid Fire” Segment
58:32 - 4th Shot of Hot Sauce
01:00:02 - Jeff Winter’s Early Life and Influences
01:07:31 - 5th & 6th Hot Sauce Shots: A New Record!
01:08:30 - Goodbyes!
Why Watch?
If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world.
Thanks to Our Sponsor:
🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce!
🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/
🌟 Explore Octus: https://octus.com/
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm