Sign up to save your podcasts
Or
Share How Do You Craft Authentic Brands That Consumers Love
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Do You Craft Authentic Brands That Consumers Love
What's up, Martians! Strap in for Episode #90 where we're hanging out with Alice Crowder, CMO of Krispy Krunchy Chicken. Alice gets into the nitty-gritty of why your brand’s gotta be like that cool friend everyone trusts.🌐
And hey, influencer marketing? It’s not just buzz—it's your new best friend. Alice breaks down why hearing props about your chicken from someone you stan feels way more legit than just another ad.🤳
Highlights:
00:00 - Introducing Alice from KKC
02:47 - About KKC
04:34 - Welcome shot of hot sauce
09:05 - KKC Revenue and how they started
09:42 - Alice’s background
13:15 - Working with 2 Chainz
16:47 - Guiness Collaboration
18:15 - Being reliatable is key when being a brand nowadays
20:00 - 1st shot of hot sauce
21:30 - KKC Work enviorement
23:00 - Marketing Buckets
33:35 - How much KKC invest in Marketing?
36:00 - KKC Influencers Marketing Investment
42:53 - 2nd shot of hot sauce
46:47 - Rapid Fire segment
47:40 - Joke segment
49:29 - Alice’s life
55:30 - Last hot sauce shot
58:20 - KKC locations
58:57 - Where to find Alice & Goodbyes👋🏻
Curious how authenticity boosts your brand? Catch Alice's tips on using digital smarts and personality to stand out.🎧 Hit play, dive in, and share which Alice insight resonated with you in the comments! Your fav moment might be our next hot topic!🌟
--
Connect with Alice: https://www.linkedin.com/in/alicecrowder/
Learn more about Krispy Krunchy Chicken: https://www.krispykrunchy.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsWhat's up, Martians! Strap in for Episode #90 where we're hanging out with Alice Crowder, CMO of Krispy Krunchy Chicken. Alice gets into the nitty-gritty of why your brand’s gotta be like that cool friend everyone trusts.🌐
And hey, influencer marketing? It’s not just buzz—it's your new best friend. Alice breaks down why hearing props about your chicken from someone you stan feels way more legit than just another ad.🤳
Highlights:
00:00 - Introducing Alice from KKC
02:47 - About KKC
04:34 - Welcome shot of hot sauce
09:05 - KKC Revenue and how they started
09:42 - Alice’s background
13:15 - Working with 2 Chainz
16:47 - Guiness Collaboration
18:15 - Being reliatable is key when being a brand nowadays
20:00 - 1st shot of hot sauce
21:30 - KKC Work enviorement
23:00 - Marketing Buckets
33:35 - How much KKC invest in Marketing?
36:00 - KKC Influencers Marketing Investment
42:53 - 2nd shot of hot sauce
46:47 - Rapid Fire segment
47:40 - Joke segment
49:29 - Alice’s life
55:30 - Last hot sauce shot
58:20 - KKC locations
58:57 - Where to find Alice & Goodbyes👋🏻
Curious how authenticity boosts your brand? Catch Alice's tips on using digital smarts and personality to stand out.🎧 Hit play, dive in, and share which Alice insight resonated with you in the comments! Your fav moment might be our next hot topic!🌟
--
Connect with Alice: https://www.linkedin.com/in/alicecrowder/
Learn more about Krispy Krunchy Chicken: https://www.krispykrunchy.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm