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Data & AI: Behind a $100M+ Streaming Business
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.
Key Moments:
00:00 - Intro
04:08 - Hot Sauce Challenge Begins
05:23 - 1st Shot of Hot Sauce
06:31 - From Engineering to Marketing: Ozge’s Career Path
11:58 - How FloSports Makes Money & Its Business Model
17:14 - 2nd Shot of Hot Sauce
18:15 - The Real Cost of Producing Live Sports Content
21:16 - Who Watches FloSports? Audience, Targeting & Channels
28:48 - 3rd Shot of Hot Sauce + Revenue Talk!
31:30 - Where the Marketing Budget Goes + Influencer Strategy
38:55 - How FloSports Runs Live Events & Partnerships
43:06 - “This or That” Segment
44:16 - 4th Shot of Hot Sauce
45:37 - The Future of Marketing & Industry Trends
47:22 - Ozge’s Upbringing & Family Influence
54:23 - Goodbyes! 👋
Why Watch?
If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/
🌟 Explore FloSports:www.flosports.tv
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
View all episodes
By Marketing on MarsIn Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.
Key Moments:
00:00 - Intro
04:08 - Hot Sauce Challenge Begins
05:23 - 1st Shot of Hot Sauce
06:31 - From Engineering to Marketing: Ozge’s Career Path
11:58 - How FloSports Makes Money & Its Business Model
17:14 - 2nd Shot of Hot Sauce
18:15 - The Real Cost of Producing Live Sports Content
21:16 - Who Watches FloSports? Audience, Targeting & Channels
28:48 - 3rd Shot of Hot Sauce + Revenue Talk!
31:30 - Where the Marketing Budget Goes + Influencer Strategy
38:55 - How FloSports Runs Live Events & Partnerships
43:06 - “This or That” Segment
44:16 - 4th Shot of Hot Sauce
45:37 - The Future of Marketing & Industry Trends
47:22 - Ozge’s Upbringing & Family Influence
54:23 - Goodbyes! 👋
Why Watch?
If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡
🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs!
🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/
🌟 Explore FloSports:www.flosports.tv
–
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm