In recent years, Vietnam's food market has boomed, attracting international brands seeking to satisfy the country's diverse culinary preferences. German food companies are among those seizing this opportunity, introducing a range of products from sausages to chocolates. Yet, success demands more than quality; effective branding is essential. Join us as we explore the landscape of German food brands in Vietnam, discussing their triumphs and hurdles. Plus, we'll share insights to help these exporters develop tailored branding strategies for Vietnamese consumers.

Together with our guests, we unravel the secrets to success in branding German food products in Vietnam:

Mr. Ryan Molloy, CEO, RedFern Digital 

Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam

Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading & Consultancy Ltd. (Schogetten’s Distributor in Vietnam) 

Host: Ms. Trang Tran, Marketing and Communication Specialist, AHK Vietnam

In part one, we will explore Zott and Schogetten’s stories of renewing their brands in Vietnam. We will trace their evolution, from inception to prominence, highlighting challenges faced in the Vietnamese market and key milestones achieved.

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At AHK Vietnam and in the context of our Competence Centre for the German Agricultural and Food Industry in Vietnam, we're dedicated to empowering German businesses to navigate this market seamlessly. Our comprehensive services can be found at https://vietnam.ahk.de/en/services. We are happy to discuss your business interests further!